How Manufacturers Can Use Instagram for Marketing
by Danielle Ellerhorst on Thu, Nov 10, 2016 @ 01:50
As a manufacturer, you’re likely active on a few social media channels, perhaps LinkedIn, Twitter or Facebook, but when it comes to Instagram, you may be thinking “Oh no, another social media channel.”
Five Must-Dos When Sending a Newsletter to Prospects
by Danielle Ellerhorst on Tue, Oct 25, 2016 @ 02:27
Many companies send out a monthly newsletter to their entire database, which can consist of current customers, prospects, vendors, blog subscribers, friends and family. An important part of inbound marketing for manufacturers is establishing lead-nurturing email campaigns for prospect …
You’ve Set up a Twitter Handle for Your Business, Now What?
by Danielle Ellerhorst on Wed, Jul 20, 2016 @ 11:16
Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create …
5 Steps to Create a Drip Campaign for B2B Manufacturers
by Danielle Ellerhorst on Tue, Apr 19, 2016 @ 08:00
Even if you haven’t heard the term “drip campaign” you know what it is. Every morning when you check your email we all see it – another email from our favorite retailer (or the retailer we just signed up with to get that 10% discount). What that retailer is doing is repeatedly sending …
[Infographic] Make The Most of Your Day: Early Bird or Night Owl
by Danielle Ellerhorst on Thu, Feb 04, 2016 @ 07:30
When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wire …
7 Common Grammar Mistakes to Avoid [Infographic]
by Danielle Ellerhorst on Tue, Dec 01, 2015 @ 09:12
If you’re like me, there’s nothing worse than seeing a spelling, punctuation or grammar mistake in a professional document or email. My major at Ohio University was Journalism, so grammar rules have been ingrained in me.
5 Inbound Marketing Blogs You Should Read
by Danielle Ellerhorst on Thu, Aug 27, 2015 @ 11:55
The Internet is full of information about content marketing, inbound marketing and lead generation. After all, the definition of content marketing is publishing relevant content that will attract your target audience. It’s no wonder there is a plethora of information out there about i …