The COVID-19 crisis is quickly becoming not just a health crisis, but an economic crisis. With manufacturers producing less and people buying less, more and more trucking companies are finding there is less of a need to move goods.
Today’s disrupted economy is challenging business leaders, including those in the transportation and logistics industry, to consider their current value proposition. CEOs, along with sales and marketing executives, need to come together and align on their differentiated messaging to customers—one that resonates with the new normal and keeps the business thriving. SyncShow’s six-step guide to developing a unique value proposition can help get you started.