A comprehensive website strategy and inbound marketing plan resulted in a 900% increase in website leads in only seven months.
Joslyn Manufacturing’s website was outdated, generated virtually no leads, received very little traffic, offered a poor user experience and wasn’t tracking any data or analytics.
Knowing a change was necessary, the company relied on SyncShow to professionalize its sales and marketing efforts and create a web presence that consistently and accurately told its brand story.
SyncShow developed a website strategy and inbound marketing plan that:
- Generated detailed profiles of Joslyn’s top three buyers, which included their pain points, goals, objectives and where they can be found online
- Fully mapped-out buyer’s journeys for each ideal buyer that illustrate how relevant content will turn website visitors into qualified leads who are ready for Joslyn’s sales team
- Explained how content offers, email marketing, social media and marketing automation will work together to reach Joslyn’s goals
Read the case study to find out more about how, seven months after site launch, Joslyn was able to increase:
- Organic traffic by 237%
- Website leads by 900%
- Social media traffic by 5,600%