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6 Marketing Metrics Cheatsheet

73% of executives don't believe that marketers are focused enough on results to truly drive customer demand.

OUCH! If you're a marketer, that stat hurts. If the majority of executives do not see the value in marketing programs, then it doesn't make sense to try to convince them with a bunch of metrics that don't indicate bottom-line impact. Instead, report on marketing metrics that speak to their revenue-seeking soul.

This eBook will walk you through six marketing metrics that your boss actually wants to know about:

Including:

  • Customer Acquisition Cost
  • Marketing Percentage of Customer Acquisition Cost
  • Time to Pay Back Customer Acquisition Cost

If you're ready to start proving the value of marketing, fill out the form to download your copy of the eBook today!

 

Yes, Give Me the Cheatsheet!