73% of executives don't believe that marketers are focused enough on results to truly drive customer demand.
OUCH! If you're a marketer, that stat hurts. If the majority of executives do not see the value in marketing programs, then it doesn't make sense to try to convince them with a bunch of metrics that don't indicate bottom-line impact. Instead, report on marketing metrics that speak to their revenue-seeking soul.
This eBook will walk you through six marketing metrics that your boss actually wants to know about:
- Customer Acquisition Cost
- Marketing Percentage of Customer Acquisition Cost
- Time to Pay Back Customer Acquisition Cost
If you're ready to start proving the value of marketing, fill out the form to download your copy of the eBook today!