Converting Leads Using Video Marketing

A strong video will outperform any other media format to convert your leads into customers, making video the number one digital lead conversion tool. And it almost can’t get any more popular: According to Social Media Today, YouTube has officially become the second largest search engine—larger than Bing, Yahoo, Ask and AOL combined.

And it gets better for video-lovers. Video also increases your search engine ranking and greatly improves your brand awareness online, making it an invaluable part of any content marketing strategy. Oftentimes we hear that manufacturers win a new customer after a facility tour. Video exhibits your culture, facility, personality and intangibles that your prospects are looking for. Win more business with video. 


Our video specialists will walk you through the entire production process, from concept and storyboarding to filming and editing. The ways video marketing can be leveraged by manufacturing and manufacturing services company to generate leads, build upon lead relationships and convert leads into customers are nearly limitless.

Here are some video types we can help you create:

  • Corporate videos (including aerial, leadership and about us)
  • Lead generation videos (including value proposition, process and product)
  • Talent recruiting videos by our partner Hiring Optics

Are you doing everything you could be to convert leads to sales?

Schedule a free competitive market analysis and we’ll tell you how you stack up against competition.

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