Transportation marketing is the art and science of marketing, specifically within the transportation and logistics industry. Transportation, shipping, trucking logistics, warehousing and fulfillment companies are often considered to be part of the transportation industry.
Transportation companies have unique industry challenges, and marketing within this industry has specific nuances that can dictate success or failure.
To learn more about transportation marketing, contact us today to get started.
Logistics marketing is the art and science of marketing, specifically for logistics companies within the supply chain management arena. Logistics companies such as third-party logistics (3PLs) have unique industry challenges, and marketing within this industry has specific nuances that can dictate success or failure.
Marketing for this industry focuses on business-to-business (B2B) lead generation, customer acquisition and customer retention and growth.
Transportation and logistics businesses face significant challenges in garnering brand recognition and awareness in today’s highly competitive environment. With most companies operating under tight budgets and a high expectation for results, choosing the right marketing and promotion strategy is paramount.
Spending time and money on marketing that doesn’t work is frustrating. Provided below are some recommendations and considerations when developing a marketing and promotional strategy.
When the pressure is on to get results fast, many people will jump right into the execution of the tactical aspects of marketing. While you may get lucky, chances are these tactics will not provide the results you’re looking for, leading to wasted time and money. When we start working with companies, this is the biggest mistake we see.
Your objectives in comparison to your unique market position can greatly affect your future success. What may work for one company may not work for another simply based on geography, buyer type, market niche, etc.
With your strategy complete, you can now develop your game plan for the tactical implementation of your program.
Consider how your tactics interrelate with each other: Oftentimes, marketing tactics overlap and, when properly executed, can create a snowball effect for greater results.
If you follow the steps above, you will be well on your way to attaining the results you desire.
SyncShow Transportation Marketing specializes in helping transportation, logistics, warehousing, distribution and shipping companies to craft highly customized and strategic marketing programs for business growth. For more information on how to fast-track your transportation marketing, let’s talk!
"An amazing marketing partner! We have been so impressed with the quality of service and high-level guidance that we receive. The team at SyncShow is smart, extremely organized and well-versed in the transportation industry. They are simply amazing at everything they do!"
– Lori Kincannon, Vice President of Marketing & Business Development, Mckinney Trailer Rentals
“SyncShow has been extremely helpful in educating and helping us formulate and implement our Inbound Marketing strategies. Their staff is always accessible, educated in their fields of expertise, and quick to address questions or areas of concern. It is a pleasure working with each of them!”
— Jay Thomassen, ATS International
If you're wasting time and money on marketing that doesn't drive sales, reach out today. Whether you have specific questions or don't know what to do next, we have answers.