It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to see more video from brands in 2019.
We are very excited to announce that DesignRush has named SyncShow on its list of Top 25 Digital Marketing Agencies for 2019.
DesignRush is a leading business-to-business (B2B) marketplace that ranks the top agencies in web design, digital marketing and much more to help brands find the right firm to grow their business effectively.
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Customer experience can be defined as any interaction that your organization has with your customer. Thanks to industry disruptors like Amazon, what was once considered the best experience is now the expected experience. It’s not just from the likes of Amazon, but from every experience with every company whether you are a consumer or a buyer of business services or a product. In fact, because of this, customer experience has become one of the top strategic priorities within the C-suite.
Walker Information states that customer experience will overtake price and product as the key brand differentiator by 2020 and according to a study done by Capgemini, 80% of consumers are willing to pay more for better service. The same can be said with business to business.
As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be especially true for sales that occur in short sales cycles, for companies that classify as professional services such as law firms, accounting firms, insurance and financial services, you’ll likely see a stronger result from your marketing efforts by adopting a cyclical or flywheel approach.
Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.
With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can also generate leads and build your company’s brand. In this article, I’m going to give you four tips that will help you get started and easily leverage LinkedIn to be a strong B2B marketing tool.
