Interested in finding out how to distance yourself from your competitors? Studies show that companies who prioritize customer experience are outperforming the competition.

A recent study by Gartner reveals that over 80% of organizations expect to compete mainly based on customer experience. 

So why is customer experience so important? 

Building brand awareness needs a strong visual identity. How do you identify your brand from your competitors? People are visual creatures and thus more likely to remember visuals better than text. When done right, these four visual elements will help to strengthen your brand awareness strategy.

For any business to grow and thrive, there has to be a constant stream of potential customers gaining regular and frequent exposure to the business.

It doesn’t matter how amazing your product or service is, if no one knows who you are, what you do and why you do it better than the competition, you’re going to have to work a lot harder than you need to for sales and success—and that’s why brand awareness is a crucial component of inbound marketing.

If you’ve ever had the thrill of watching the Blue Angels perform at an air show, you’ve experienced pure lockstep synchronicity. I live in Chicago, and each August, the Blue Angels of the U.S. Navy dazzle the crowd at the Air and Water Show off the shores of Lake Michigan with unbelievable precision, talent, force, creativity and discipline. Whether you watch from the beach, a window of a highrise or a rooftop, the performance is truly breathtaking.

Before I came to SyncShow, I was a client. I hired SyncShow at my previous company to help us create a digital footprint that would expand our brand awareness, professionalize our marketing and generate leads through this new concept I was just learning called inbound marketing.

All across the U.S., manufacturers and suppliers of all sizes are putting an increased amount of time and effort into their digital presence. With an ever-evolving manufacturing landscape and increased pressure from overseas competition, the choice to go digital isn’t much of a choice at all.

Inbound marketing and demand generation.

Marketers are finally talking about storytelling. A lot, in fact.

The frequency of "Why Use Storytelling in Marketing?" blog posts and articles has gone from occasional to ubiquitous over just the past few years.

It's no coincidence that I attended three sessions at INBOUND 2019 alone about how storytelling can be used to improve marketing messages and strategies.