Inbound marketing and demand generation.
Marketers are finally talking about storytelling. A lot, in fact.
The frequency of "Why Use Storytelling in Marketing?" blog posts and articles has gone from occasional to ubiquitous over just the past few years.
It's no coincidence that I attended three sessions at INBOUND 2019 alone about how storytelling can be used to improve marketing messages and strategies.
Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’s decision-making process has drastically changed. Consumers are already 57% through the buying cycle by the time they reach your company’s website. An inbound marketing strategy includes the use of different channels and unique content to drive visitors to your website and, once they are there, nurture them into customers.
You may have heard marketers talk about the terms “inbound marketing” and “outbound marketing.” But what do they really mean?
B&H Machine, Inc. (B&H) is a third-generation hydraulic and pneumatic cylinder manufacturer. Founded in 1951, B&H started its operations as a producer of tooling and fixture designs for the Army, Navy and Air Force, in addition to production machining for the automotive, mining and steel mill industries. Today, B&H is one of the most experienced and proven cylinder manufacturers in the U.S.
Despite B&H’s long history of success, it became apparent that the company was falling behind competitors online. The leadership team at B&H knew it was time to revamp their digital presence to better communicate their unique capabilities and value proposition to prospects who were becoming more and more digital-first. If they didn't do this, they would continue to fall behind the competition.
Enter the SyncShow team.It's likely a daily occurrence. You visit a website. You immediately become confused. You leave the site and never look back.
If you had bothered to stick around for more than a few seconds, you might have found yourself asking:
But why would you stick around? There's not enough time in the day to read unclear value propositions, decode confusing processes, stumble through industry jargon or—worse yet—deal with companies that talk at you and tell you about how amazing they are.
We’ve all heard the saying that “work would be great if it weren’t for the customers.” But is that true? Sure, every company has its share of challenging customers, for various reasons. I used to work for a company that had a “no jerk” rule, meaning we weren’t going to take on any clients that were jerks. I remember wondering how were we going to barricade the doors to ensure only non-jerks entered?
