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B2B Marketing Blog

Three Simple Ways Professional Service Firms Can Build a Sales Pipeline in a Lockdown Economy

Posted by Chris Peer on Mon, May 18, 2020 @ 10:45

Professional service firms (PSFs) are unique in how they operate, earn new business and build a brand. Unlike all other industries and even when compared to business service firms, PSFs rely on their ability to build relationships on a very personal, one-to-one level. 

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Digital Marketing Trends You Need to Know in 2020

Posted by Bri Curran on Tue, May 05, 2020 @ 09:00

With almost five billion internet users online at all times, it's no wonder that digital marketing is a top priority of business executives around the globe. Digital marketing will continue to play a key role in all businesses during the year 2020 and beyond because, well, the internet is here to stay. You can’t get rid of it. It can be accessed by just one click and allows users to find the information they need in seconds without interacting with anyone. 

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Incorporating a Customer Experience Strategy Into Synchronized Inbound

Posted by Jasz Rae Joseph on Mon, Apr 06, 2020 @ 10:08

All growth-minded organizations have two key players: sales and marketing. In good organizations, sales and marketing work together to achieve goals. In great organizations, sales and marketing are combined to form one revenue team. In the best organizations, a third player is brought in: customer experience. 

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Digital Marketing 101: Covering the Basics

Posted by Erica Eyerman on Fri, Apr 03, 2020 @ 11:00

Digital marketing is essential for all companies. Without it, you miss the opportunity of bringing in potential leads—which means missing out on new business. By investing your time and dollars in digital marketing, you can grow your brand, build meaningful customer relationships (both on- and offline) and stay ahead of the competition. 

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Reengage Your Target Audience with a Retargeting Campaign

Posted by James Holmes on Mon, Mar 30, 2020 @ 10:30

You created relevant content, improved the user experience, your website traffic is up and conversion rates have increased. You're done, right? Mission accomplished? Not quite. Even though some success has been achieved, new opportunities that will allow you to make even more significant growth are just around the corner.  

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Improve Your Sales and Marketing Teams by Following the Navy SEAL Roadmap

Posted by Chris Peer on Thu, Mar 26, 2020 @ 10:57

Today, I spoke with Ron Gasper, retired Navy SEAL and member of the prestigious Naval Special Warfare Development Group (DEVGRU). In our discussion, Ron shared one of the rarely talked about but highly effective practices that help to keep the SEAL teams at the top of their game: After Action Debriefs and After Action Reports.

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6 Reasons Why Social Media Works for B2B Marketing

Posted by Erica Eyerman on Tue, Mar 24, 2020 @ 09:00

In today’s modern world, we’re all connected by screens. Whether you’re using a phone, tablet or laptop, it’s easier than ever to see what someone is doing halfway across the world (and see what they had for breakfast for that matter). You can thank social media for that.

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