Trust is one of, if not the most important aspect of building a positive relationship with your current and potential customers. If your brand is seen as untrustworthy, you will never be able to build the relationship it takes to bring in new customers or retain current ones.

You’re probably wondering, “How do I build brand trust?” The answer to that question is by utilizing content marketing and creating content that doesn’t just aim to sell your audience, but more to help them. Building brand trust is about creating positive relationships between those in your organization and every person that your organization encounters.

Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to continue to grow.

While the best marketing automation systems allow several ways to combine strategy and software to get the most out of your marketing budget, there are three key benefits that companies getting started with marketing automation should know.

We have some exciting news to share! SyncShow has earned a spot on Inc. magazine's list of 5,000 fastest-growing companies in America for the second year in a row!

The 2019 Inc. 5000 achieved an astonishing three-year average growth of 454 percent, and a median growth rate of 157 percent. These 5,000 companies, representing 49 states, Puerto Rico, and the District of Columbia, combined generated $237.7 billion in revenue last year.

A business that isn’t growing is dying. The mindset, “if it isn’t broke, don’t fix it,” leads companies to feel comfortable at the current revenue they are doing. What these businesses don’t account for is that this year’s success may not be there next year. The list of important reasons for growth of business goes on and on, but there are three we value the most.

In today’s digital landscape, web users are constantly flooded with “noise.” This noise comes in different variations—emails, messages, notifications, ads and more. With so much noise, it can be incredibly challenging for brands and businesses to make their messages heard. And when you finally break through the noise and get your potential customer’s attention, are you being understood?

How can you break through the noise and make sure users understand your marketing message? Simplify!

You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.

When you’ve worked within an industry for an extended period of time, you not only have relevant work experience but you gain a plethora of knowledge in your industry, product and/or service.