SyncShow
B2B Marketing Blog

The 5 Lead Generation Marketing Solutions Every Business Needs

Posted by SyncShow on Thu, May 09, 2019 @ 01:23

Marketing budgets are always a sensitive topic—particularly when your business depends on a pipeline of projects that ebb and flow throughout the year. During revenue downturns, it seems as though marketing is always the first budget on the chopping block. But in reality, it should be one of the last to be cut if you want to keep that pipeline pumping.

When determining the best way to allocate your marketing dollars, you’ll get the most bang for your buck by directing a substantial amount to your website—after all, it’s your marketing hub. This means every marketing initiative should support your site’s ability to attract visitors. With this strategic approach in mind, there are five main marketing solutions we highly recommend that will maximize the number of leads generated through your site:

Read More

[Infographic] 5 Benefits of Using Video in your Marketing Strategy

Posted by Allison Thompson & Shelby Black on Thu, Apr 25, 2019 @ 11:57

It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to see more video from brands in 2019.  

Read More

SyncShow Recognized as a Top Digital Marketing Agency on DesignRush

Posted by SyncShow on Mon, Mar 25, 2019 @ 11:00

We are very excited to announce that DesignRush has named SyncShow on its list of Top 25 Digital Marketing Agencies for 2019.

DesignRush is a leading business-to-business (B2B) marketplace that ranks the top agencies in web design, digital marketing and much more to help brands find the right firm to grow their business effectively.

Read More

SyncShow Helps Seaman Corporation Reach $100 Million Goal in FiberTite® Sales

Posted by SyncShow on Fri, Mar 01, 2019 @ 09:30

Since 1979, FiberTite roofing membranes have demonstrated an unmatched resistance to punctures, tears, UV rays and chemicals when used on a variety of commercial facilities.

Manufactured by Seaman Corporation in Wooster, Ohio, FiberTite membranes come in 36 mil, 45 mil and 60 mil weights, and the company offers a full line of adhesives, components and accessories for diverse installations. Seaman Corporation's FiberTite roofing membranes use proprietary formulations to create unmatched quality in the industry. From weaving its own fabric to coating and finishing with patented processes, Seaman Corporation controls product quality during every step.

Read More

How the Flywheel Approach & Digital Communications Can Improve Your Overall Customer Experience

Posted by Nadine Nocero-Tye on Tue, Feb 26, 2019 @ 02:58

Customer experience can be defined as any interaction that your organization has with your customer. Thanks to industry disruptors like Amazon, what was once considered the best experience is now the expected experience. It’s not just from the likes of Amazon, but from every experience with every company whether you are a consumer or a buyer of business services or a product. In fact, because of this, customer experience has become one of the top strategic priorities within the C-suite.

Walker Information states that customer experience will overtake price and product as the key brand differentiator by 2020 and according to a study done by Capgemini, 80% of consumers are willing to pay more for better service. The same can be said with business to business.

Read More

Goodbye, Funnel. Hello, Flywheel: How This Can Help Your Professional Services Marketing

Posted by Nadine Nocero-Tye on Mon, Jan 28, 2019 @ 01:35

As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be especially true for sales that occur in short sales cycles, for companies that classify as professional services such as law firms, accounting firms, insurance and financial services, you’ll likely see a stronger result from your marketing efforts by adopting a cyclical or flywheel approach.

Read More

5 Key Elements of a Successful B2B Website

Posted by Kasey Killeen on Mon, Jan 14, 2019 @ 11:06

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

Read More