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B2B Marketing Blog

When Should Marketing Hand Leads Off to Sales?

Posted by Carol Yachanin on Thu, Jan 23, 2020 @ 09:00

You’ve recently upgraded your website to utilize a marketing automation (MA) system such as HubSpot, Pardot or Marketo. Your marketing team is now able to gather some great insight into your contacts, including how they found you, what topics interest them and what types of content they are engaging with. In addition to giving you the data you need to determine which marketing efforts are having the biggest impact, your MA system can also make the handoff of leads from marketing to sales seamless.

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HubSpot Lead Nurturing Tactics to Get More Sales Opportunities

Posted by Erica Eyerman on Thu, Jan 16, 2020 @ 09:30

Lead nurturing can be one of the most important aspects of any strategic marketing plan. Lead capture allows you to keep track of any visitor or viewer who accesses your content.

There are strategic ways to capture a viewer’s information so you can track the lifecycle stage from when they first landed on your content up until they become a buyer. Tracking the lifecycle of a lead allows you to decipher the viewer’s decision-making process and grow your database of contacts.

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3 B2B Investments Companies Should Make in 2020

Posted by Jessica Sandoval on Thu, Jan 09, 2020 @ 09:00

Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

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5 Lead Nurturing Tactics That Work

Posted by Paul Barney on Tue, Jan 07, 2020 @ 09:15

Did you know that 79% of marketing leads never convert to sales due to a lack of lead nurturing efforts?

This means that nearly eight out of every 10 prospects aren’t converting to sales because business-to-business (B2B) companies haven’t:

  • Built enough trust
  • Effectively told the organization’s brand story
  • Clearly explained the value of relevant products or service offerings
  • Created personalized lead nurturing and customer experience strategies
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Personalization: The Essential Piece to Your Lead Nurturing Strategy

Posted by Allison Thompson on Thu, Jan 02, 2020 @ 01:15

In today’s digital world, personalization has become a priority for nearly all businesses.
People now expect a level of relevance that goes beyond just general interests when they interact with a brand.

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What Being a Customer Taught Me About Sales

Posted by Jane Peer on Thu, Dec 26, 2019 @ 11:30

After working on the marketing side of sales-driven organizations for more than 20 years, I recognized the tremendous value the sales and marketing teams played in the top-line growth of businesses.

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Improve Your Digital Customer Experience Strategy With Social Media

Posted by Bri Curran on Thu, Dec 19, 2019 @ 10:30

Customers are every business’s powerhouse. Without them, how would any business survive? Nowadays, everyone understands the importance of customers and their experience with a business. Those businesses that prioritize customers are reaping the benefits.

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