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B2B Marketing Blog

Using Paid Media to Drive Lead Generation

Posted by Bri Curran & John Daters on Thu, Oct 15, 2020 @ 10:30

Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing in qualified leads quickly? You’re left with no choice but to get creative. Luckily, there’s a surefire way to drive lead generation—paid media.

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How to Use the StoryBrand Framework to Grow Your Business

Posted by Greg Lukach & John Julien on Mon, Oct 05, 2020 @ 10:30

Marketers can't seem to stop talking about the power of storytelling. More than ever, it's becoming a driving force in content marketing strategies that help grow businesses. 

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How to Automate Your Account-Based Marketing Strategy

Posted by Nadine Nocero-Tye & Paul Barney on Thu, Sep 24, 2020 @ 10:30

Before we move into the details of automating account-based marketing (ABM) for sales and marketing support, it’s first important to understand what it is and how it works. From there, we’ll get into the details on what may or may not make it a good fit for your business. After all, there’s no sense in automating something that doesn’t align with your overall business strategy and marketing goals.

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Estimating Your Digital Marketing ROI & Validating Your Budgets

Posted by Nadine Nocero-Tye & Paul Barney on Mon, Aug 31, 2020 @ 10:00

Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.

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The Positive Impact Digital Marketing Can Have on Your Top-Line Growth

Posted by Jasz Rae Joseph on Tue, Aug 25, 2020 @ 10:30

More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shifted to 100% digital marketing.

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What Key Performance Indicators You Should Be Tracking

Posted by John Daters on Thu, Aug 20, 2020 @ 10:15

Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we see people looking at the wrong metrics. Focusing on “vanity metrics” (data points that don’t impact the bottom line, but make you or your site look good) is an all-too-common scenario.

This is a waste of effort and leads down paths that have no impact on true company goals. Conversely, relying on only a single metric can also be misleading and overly simplistic. We find it best to set tiered goals that all fall within various stages within the buyer’s journey.

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The 5 Most Important Steps in Building a Digital Marketing Strategy for B2B

Posted by Kasey Doyle on Fri, Jul 31, 2020 @ 10:20

Marketing is changing every day—especially as it relates to buyer behaviors. Now more than ever, buyers are spending critical time during their decision-making process online rather than talking to a salesperson. As a result, it’s imperative that B2B companies diversify their traditional marketing tactics to adopt digital marketing best practices to meet buyers where they are online. 

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