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B2B Marketing Blog

How the Flywheel Approach & Digital Communications Can Improve Your Overall Customer Experience

Posted by Nadine Nocero-Tye on Tue, Feb 26, 2019 @ 02:58

Customer experience can be defined as any interaction that your organization has with your customer. Thanks to industry disruptors like Amazon, what was once considered the best experience is now the expected experience. It’s not just from the likes of Amazon, but from every experience with every company whether you are a consumer or a buyer of business services or a product. In fact, because of this, customer experience has become one of the top strategic priorities within the C-suite.

Walker Information states that customer experience will overtake price and product as the key brand differentiator by 2020 and according to a study done by Capgemini, 80% of consumers are willing to pay more for better service. The same can be said with business to business.

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Goodbye, Funnel. Hello, Flywheel: How This Can Help Your Professional Services Marketing

Posted by Nadine Nocero-Tye on Mon, Jan 28, 2019 @ 01:35

As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be especially true for sales that occur in short sales cycles, for companies that classify as professional services such as law firms, accounting firms, insurance and financial services, you’ll likely see a stronger result from your marketing efforts by adopting a cyclical or flywheel approach.

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5 Key Elements of a Successful B2B Website

Posted by Kasey Killeen on Mon, Jan 14, 2019 @ 11:06

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

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How to Best Leverage LinkedIn for Your B2B Marketing Strategy

Posted by Mallory Bar on Thu, Nov 29, 2018 @ 11:25

With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can also generate leads and build your company’s brand. In this article, I’m going to give you four tips that will help you get started and easily leverage LinkedIn to be a strong B2B marketing tool.

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8 Ways Transportation Companies Can Improve Customer Experience

Posted by Allison Thompson on Tue, Oct 30, 2018 @ 03:30

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by 2020 and according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.  

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7 Common Email Marketing Mistakes in the Professional Services Industry and How to Avoid Them

Posted by John Julien on Fri, Oct 19, 2018 @ 08:45

Email marketing is one of the most proven initiatives in the digital marketing landscape. It’s a great way for professional services firms to share thought-provoking content as well as demonstrate and validate their expertise in certain subject areas.

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Why B2B Companies Should Invest in Their Digital Assets Now

Posted by Ken Patsey on Thu, Sep 27, 2018 @ 02:14

Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees, and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

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