Digital Marketing for Freight & Logistics Companies

10 steps transportation companies must take inbound marketing

Providing competitive less-than-truckload (LTL), full truckload (TL), warehousing and logistics solutions requires a lot more than being able to store boxes and expedite and schedule shipments. It requires comprehensive transportation management and logistics consultation services, the latest technology, great carrier contracts—and more. Transportation and logistics is an industry that’s riddled with complexities that can be difficult to communicate and market to the B2B buyer effectively.

Multiple logistics and transportation customers have relied on us to solve their most complex marketing needs. With several years of experience presenting at the Transportation Marketing & Sales Association's annual conference, our team knows how to communicate to and for logistics and transportation companies in a compelling and differentiated way. We've also successfully helped these companies generate quality leads, nurture those leads and report invaluable lead data to sales teams.

Our Ideal Transportation & Logistics Clients

The transportation and logistics companies we’ve worked with have all been challenged to provide the right information to buyers when they want it, where they want it and how they want it. Prospects only want to talk to a sales rep when they’re ready to make a purchase. Luckily, we can help these companies overcome challenges like this using one-of-a-kind marketing strategies, among other approaches. The types of transportation and logistics companies we’re best equipped to help are often:

  • B2B transportation and logistics companies 
  • Small- to middle-market in size with annual revenues between $5 and $500 million
  • Committed to growth and enhancing the customer experience with a strong brand 
  • Operations with both national and international customer bases
10 steps transportation companies must take inbound marketing

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