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Schedule a Strategy Session
Schedule a Strategy Session

A family-owned manufacturing company with multiple strategic locations across North America had grown through acquiring several respected brands over decades. Their capabilities were strong, and customer relationships were solid. Yet externally, they appeared as a loose collection of smaller, independent operations. Sales teams were often tasked with explaining the
company’s identity and reliability for large-scale contracts.

As the business reached a pivotal point after several acquisitions, the family and their investors united around a clear vision: to achieve scalable growth, build a unified national brand, and develop a marketing system that clearly demonstrates its impact on revenue. This was a proactive effort to optimize their expanding portfolio rather than a reaction to outside pressure.

Recognizing the scale of their challenges and the ambition of their goals, the leadership team sought a strategic partner with proven expertise in driving marketing and sales transformations for complex businesses. After careful evaluation, they selected SyncShow for our comprehensive approach and track record of delivering measurable, repeatable results.

The Diagnostic: A Clear Picture of Where We Started

We began with the Great 8 Pillars (G8P) Diagnostic & Roadmap, SyncShow’s proprietary marketing and sales maturity model. This diagnostic evaluates marketing performance across eight critical pillars that high-growth companies need to master.

The assessment revealed the company was meeting only about one-fifth of the gold standards across these pillars.

Key gaps included:

  • A lack of a centralized marketing team
  • No cohesive messaging or defined buyer personas
  • An absent documented marketing plan.
  • Multiple underperforming websites
  • An underutilized technology stack.

Building the Growth Platform

Following the assessment, we executed a transformation aligned with the Great 8 Pillars. We:

  • Unified the Brand
  • Launched a Conversion-Focused Website
  • Implemented a CRM System
  • Created a Targeted Marketing Strategy
  • Aligned Sales and Marketing
  • Developed Demand-Driving Content

Year 2: Results

Two years into the partnership with SyncShow, the company’s maturity assessment score skyrocketed to over 95%, indicating they now meet or exceed nearly every gold standard in marketing and sales readiness.

Highlights from the latest assessment include:

  • Full-funnel analytics and reporting with agreed-upon metrics between sales and marketing.
  • Documented, tracked SMART goals tied directly to ROI.
  • Comprehensive marketing strategy covering inbound, outbound, and account-based tactics tailored to ideal customers.
  • Defined marketing team roles with specialist resources across design, SEO, content, and more.
  • Fully integrated and leveraged CRM and automation tools for efficiency.
  • Standardized templates and guidelines ensuring brand consistency and process speed.
  • Search-optimized, conversion-focused, accessible website fully integrated with marketing automation.
  • Clear, unified brand messaging supported by proof points and consistent creative.

Performance Highlights

  • Thousands of new digital contacts 
  • Over $1 million in revenue directly attributed to marketing-generated leads
  • Multi-million-dollar active sales pipeline influenced by marketing initiatives
  • Nearly 10x return on marketing investment
  • Significant year-over-year increase in website engagement

Year 3: Scaling What Works

Currently, the focus is on scaling and optimizing:

  • Launching industry-specific landing pages for key verticals
  • Strengthening local SEO 
  • Adding new gated content assets 
  • Expanding internal communications 
  • Building custom dashboards that precisely track marketing’s impact on revenue
  • Conducting quarterly business reviews to keep strategy aligned with growth targets

Why This Partnership Works

By partnering with SyncShow, this manufacturer has revolutionized its go-to-market strategy, driving meaningful growth and transformation across the organization.

They now have:

  • A brand that reflects their true scale and capabilities
  • A website that converts visitors into qualified opportunities
  • A CRM and automation system trusted and actively used by sales
  • A content engine that consistently attracts and engages the right prospects
  • Reporting that gives leadership clear visibility into how marketing drives revenue

Their transformation shows what’s possible when leadership, strategy, and execution come together. With the right growth partner, even complex businesses can build scalable marketing programs that deliver measurable results.