Brands benefit from story-telling that both humanizes and provides customers and prospects validation. The more targeted these stories are, the better.
As a manufacturer of louvers, sunshades, grilles
To inform and inspire AWV's architect buyer persona, we conceived, wrote and provided creative direction for a case study highlighting a recent project for the University of Michigan where AWV's aesthetically striking sunshades were a prominent feature.
The case study shows the project's most impressive aspects and is written to appeal to prospective architectural buyers who are researching ways to solve their already-defined problems or opportunities.