Case Study for Manufacturer of Custom Sunshades

AWV Case Study

American Warming and Ventilating

Brands benefit from story-telling that both humanizes and provides customers and prospects validation. The more targeted these stories are, the better.

As a manufacturer of louvers, sunshades, grilles and screens, AWV creates visually impactful architectural products that often aren't thought of as such—architects can view their products as design requirements as opposed to the architecturally defining features they are.

To inform and inspire AWV's architect buyer persona, we conceived, wrote and provided creative direction for a case study highlighting a recent project for the University of Michigan where AWV's aesthetically striking sunshades were a prominent feature.

The case study shows the project's most impressive aspects and is written to appeal to prospective architectural buyers who are researching ways to solve their already-defined problems or opportunities.

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