Sometimes a company's product is so impressive its benefits need to be communicated often, and in as many ways as possible.
Seaman Corporation's FiberTite™ roofing membranes with DuPont™ Elvaloy® Ketone Ethylene Ester (KEE) are manufactured using a proprietary coating formula that sets industry fire prevention standards. We needed to show precisely why this matters to customers and prospects.
Our approach was multichannel and focused on a brand-new market with ample growth opportunity—schools. The FiberTite "Trial By Fire" campaign we developed included the creation of:
By using multiple channels to show and tell FiberTite's flame-resistance story, the Trial By Fire campaign produced one of Seaman Corporation's top-performing blogs to date and seven new sales qualified leads.