Video can be a great medium for showing a company's human side—plus, consumers really want it. This is why we recommended creating a video that communicates Joslyn's rich history and what makes the company stand apart from the competition.
Aware that the Joslyn team had little time to dedicate to the project, we provided leadership a shot list containing key talking points and then arranged a short, unobtrusive video shoot at Joslyn's headquarters.
The result was a video that humanized Joslyn Manufacturing by succinctly telling the company's history and describing what makes its offerings special. This is a perfect example of how video can be a time-efficient, hassle-free, highly personal and highly effective way to communicate to customers and prospects.