After four leading purchasing organizations combined forces to create OMNIA Partners, the largest and most-experienced organization in group purchasing and supply chain management, we were tasked to develop a website for the new parent organization that:
To achieve this, we needed a solid foundation first—which we built using three proven, proprietary strategies.
BrandSync allowed us to pinpoint the elements that come together to differentiate OMNIA Partners compared to other purchasing organizations. WebSync™ helped us design a new website with custom features, a modern look and targeted messaging, conversion opportunities and experiences for members and suppliers. SaleSync™ enabled us to connect all the dots. We leveraged the website framework from WebSync™ and the value proposition messaging from BrandSync to build a marketing plan that attracts the right people at the right time with the right messaging in the right formats.