RBB is in a niche space within a niche industry. But as experts with unparalleled expertise in short-run printed circuit board assemblies (PCBAs), the company's products provide the infrastructure necessary to harness the technologies of tomorrow.
We needed to make RBB's prospects understand this.
An analysis of industry trends and keyword research led us to create content that focused on the Internet of Things (IoT), and, specifically, what product managers and engineers need to think of now so that their electronic products can have IoT capabilities in the future.
With the help of the RBB team and other industry subject matter experts, we created an ebook that talks through why engineers or product managers should consider IoT functionality when designing electronic products and the potential outcomes of industrial IoT applications.
This ebook proved to be an effective way to showcase RBB's expertise and answer common questions prospects and customers may have about the IoT—while also underscoring the relevancy of RBB's products.