Website Development for Freight & Logistics Company

ReTrans Freight Website

ReTrans Freight

ReTrans Freight, a major transportation and logistics company that falls under the Kuehne + Nagel umbrella, had a website that wasn't following best practices regarding design and user experience.

The company was already working with SyncShow to refine its inbound marketing strategy. As a result of that engagement, ReTrans Freight knew it needed to update its web presence and improve the look, feel and functionality of its current website to advance its marketing goals.

We presented multiple options—exploring both custom and template-based development and various iconography, photography and color palette alternatives.

Ultimately, we custom-designed and developed a new site with a brand-new look and feel that allowed for a better user experience and provided ample conversion opportunities—something the company's previous site lacked. We also updated site content to speak to ReTrans Freight's new value proposition (crafted during a BrandSync strategy session). At the end of the project, the new website accurately portrayed ReTrans Freight as a pioneer and current-day leader in freight management.

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