Keep Prospects Intrigued & Make Them Want to Buy
You may think visitors to your website already know about your industry, products, services, and how your business will help them solve their problems, but in most instances that simply isn’t the case. If your brand messaging isn’t crystal clear, you’re likely missing out on leads and potential sales.
Clear, well-told stories resonate with customers, inspiring action. SyncShow works with B2B companies, expertly positioning and elevating their business from that of their competitors through the use of clear messaging directed at the right audience.
Donald Miller's StoryBrand methodology uses the framework of a traditional story and turns it into a device that clarifies your brand's message in a differentiated way.
If your business is struggling to differentiate itself, or lacks a strong value proposition backed by a compelling story, the certified StoryBrand experts at SyncShow can help.
Understanding the Three Key Components of StoryBrand
At its core, StoryBrand helps distill your brand messaging into language that helps your customers and prospects understand what you do and how you will help them survive and thrive.
It also positions your ideal customers as the heroes of their own personal narratives and guides those customers through the sale.
StoryBrand does this using three components:
The StoryBrand seven-part framework:
Consisting of seven categories of text that can be pulled from to tell your brand story, the framework ensures you're always telling one consistent narrative.
The StoryBrand BrandScript:
The seven-part framework is used to create a succinct script that tells your overarching brand story in a way that will resonate with your audience. Think of your BrandScript as the best elevator pitch your company has ever had. It's used to inform all messaging.
The StoryBrand sales funnel:
Your StoryBrand messaging is used to build the marketing collateral that keeps your customers engaged through the sale. There are very specific ways to build out all of these components, which is why it's important to work with a StoryBrand Certified Guide.