Data is power. And the more relevant data you have at your fingertips, the better informed you’ll be. The same is true in sales and marketing. As your strategic marketing efforts generate quality leads that are then nurtured through the buyer’s journey, your sales team needs an effective platform and process for managing all of the data your marketing has generated behind the scenes.
We excel at helping B2B companies drive sales productivity by using an integrated marketing automation (MA) and customer relationship management (CRM) solution developed by HubSpot. This integrated solution ensures your sales team is armed with data that will help them better target leads and convert them into sales.
As we collect lead data, we deliver it to your sales team in a format that aids interpretation and action. Your salespeople receive a consistent and methodical process for tracking and managing leads throughout their lifecycles, which helps generate sales, customer growth—and company growth.
Plus, the CRM solution through HubSpot can seamlessly integrate into your existing CRM system or be used as a standalone CRM. Either way, it quickly becomes a powerful part of your sales team that: