Search engine marketing (SEM) works alongside organic (non-paid) search engine optimization (SEO) efforts to get you found in online searches. But while SEO is the craft of optimizing your company’s website and online content to rank for various keywords, SEM is essentially the process of buying keywords so that you rank (next time you search, note the green “Ad” boxes next to the results that appear first—those companies paid to be there).
But, just like SEO, SEM, which includes pay-per-click (PPC) advertising and paid placement, requires strategy to ensure your paid advertising gets you found on that first page—this is where we come in.
Our SEM team is Google AdWords certified, which means we know the latest tricks of the trade. And whether we’re using PPC programs such as Google AdWords, Yahoo advertising, a banner advertising campaign or mobile marketing, we find opportunities where we can build traffic and brand awareness for your company.
Plus, our team makes sure the programs we use match your product, target customers and budget. We carefully assess each factor and recommend only what will bring you the biggest return on investment (ROI).
As marketing specialists who understand manufacturing, transportation, professional services, and other types of B2B companies, we bring industry expertise to our PPC and SEM efforts, further ensuring you get found online. Here are some of the PPC and SEM strategies we use: