Management for ROI with lead generation and conversion tracking, ad copy refinement to maximize conversions, landing page optimization to elicit desired action from visitors, and ad copy refinement for maximum results, including A/B and multivariate testing.
Search engine marketing (SEM) is the online version of traditional advertising: paid search, pay-per-click (PPC) advertising, and paid placement. Often considered the online equivalent to a paid ad, search engine marketing goes much further than that and can take on many forms. Whether it be PPC programs such as Google AdWords or Yahoo advertising, a banner advertising campaign, or mobile marketing, opportunities for traffic and brand awareness abound.
The key, however, is to make sure the selected program(s) match your product, your target customers, and your budget. SyncShow carefully assesses each factor, and recommends only what will bring the best return on investment.