Social media is just as important as any other channel when trying to connect a buyer to a B2B company. That’s why being active on social media is a great way to help your company generate leads and attract prospects. In fact, 83% of executives that choose vendors on behalf of their company will use social media in their decision making.
As more people spend more time using Facebook, Twitter, LinkedIn and YouTube, they’re spending less time on your website. So integrating your website, mobile and social strategies is critical to reaching today's customers.
We approach B2B social media as part of an integrated online content marketing strategy. And we develop and execute inbound marketing strategies that include B2B social media marketing to attract ideal prospects to your brand before they’re ready to buy and to nurture relationships throughout the buyer’s journey, even after the sale has closed.
In addition to promoting relationship-building communication with buyers that never feels like a hard sell, social media benefits the digital marketing efforts of B2B companies because: