Generating Quality Leads

When you fill your pipeline with only qualified leads, it’s much more likely these leads will become new customers. That’s why our main goal is to figure out how increase the number of leads that are ready for your sales team.

Since 2002, we’ve helped dozens of manufacturing and manufacturing services companies improve pipeline revenue by driving sales qualified leads (SQLs, or leads that are ready to be directly contacted) to their sales teams, using proven digital marketing strategies and tactics, including:

Plus, if you’re a manufacturing company with an ecommerce channel, we have the solutions that will help you build stronger relationships with your ecommerce customers.

HOW WE MAKE LEAD GENERATION WORK FOR YOU

First, we determine what tools and methods industrial buyers are using to discover you. Then we use a number of channels—from search engines and social media to industry portals and personal networks—and the latest technology to drive brand awareness and demand for your product or service where your buyers are looking and consuming information.

As prospects become familiar with your brand, we work to convert them into SQLs using integrated technologies and strategies that provide accurate data. As leads are generated, we work with your sales team to continue to build the relationship throughout the entire buyer’s lifecycle.

B2B lead generation is at the core of everything we do. Every marketing and sales campaign we develop is focused on filling your pipeline with qualified sales opportunities.

Your buyers have changed—has your company adapted?

Read about how synchronizing your sales and marketing efforts can benefit your business.

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