Lead Nurturing for B2B Companies

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Nurturing Leads to Shorten Your Sales Cycle

After quality leads are generated, your company needs to stay in front of them throughout the entire buyer’s journey, or the marketing journey that pulls prospects from brand awareness to your sales team. This constant, beneficial engagement ultimately improves your company’s relationship with leads, shortens your sales cycle and increases sales opportunities. According to B2B marketing publication Demand Gen Report, 67% of B2B marketers see at least a 10% increase in sales opportunities from lead nurturing.

We can help you implement an effective lead nurturing campaign, pulling leads through the buyer’s journey using effective marketing tactics and positioning your company as a value-add resource. Some of the tactics we use to achieve this include:

How We Make Lead Nurturing Work for You

The entire lead nurturing process reduces the burden on your sales team. We continually engage with your leads throughout the buyer’s journey so your sales team can spend more time building the relationships that are ready to convert into sales. Some other benefits lead nurturing provides include:

  • Increased return on investment (ROI): As a HubSpot Platinum Partner, we rank in the top 2% of HubSpot partners worldwide. That means we have access to the latest tools and resources this industry-leading software developer has to offer—and that greatly benefits you. We use HubSpot marketing automation software to implement lead nurturing campaigns that reduce costs and build stronger relationships with your leads as they’re making important buying decisions.
  • Increased opportunities: Your pipeline is full of leads at various stages of the buyer’s journey. Some leads require an immediate response. Others remain in research mode. We keep your business in front of all leads throughout the buyer’s journey to keep their attention and reduce missed opportunities.
  • Identification of lead stage and actionable intelligence: We identify what stage all of your leads are in. Most buyers move through a six-stage buying process, and knowing what stage they’re in determines the appropriate sales action. Our lead nurturing campaigns collect information about each lead as they engage with your sales and marketing efforts. We track every interaction they have with your brand—from phone calls and emails to videos watched and case studies downloaded, our automated marketing tactics provide your sales team with robust data for more effective communications.

Successful lead nurturing campaigns provide all of this, which results in increased brand awareness and perceived value.

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Want to learn how to manage your leads more effectively?