Sales and marketing alignment is the process of defining how sales and marketing can work together under one comprehensive strategy to drive more value compared to separate marketing and sales strategies.
In other words, to attract new customers and expand upon existing relationships, your company needs to become both sales- and marketing-driven. To do this, today’s B2B companies need to think about:
That’s where we come in. We generate interest in your brand, product or service and measure that interest using various tactics and strategies.
But that's just the beginning.
We also work to move prospects through your entire sales cycle (aka the buyer's journey) and help build the relationship over time. How we do that exactly involves many moving parts—that all work together to form an entire marketing and sales ecosystem:
To ensure your sales and marketing efforts are working together, we:
By pinpointing the exact source of your digital engagements—right down to the individual lead, social media channel, company, blog post or keyword—we can identify exactly how your B2B lead generation strategy is working and use that data to improve upon it, ensuring you get maximum return on investment.
All of our efforts help drive new qualified traffic to your site, engage new prospects (not to mention re-engage past customers) and ultimately determine which leads are sales qualified (SQLs), which we hand off to your sales team to close. The tools are sophisticated so the process can be simple: