WebSync™ Transforms Websites into Lead Generation Machines

If you have a website, chances are it’s making a far greater number of first impressions than your sales team or any other marketing effort. And as scary as it is to think about, these bad first impressions online could potentially be costing you future sales right now.

Today, a company should think of its website as one of the most important members of its marketing team. It needs to be your company’s champion and represent it—and its products and service offerings—in the best light possible. It also needs to be mobile responsive and have the latest features that promote usability and readability (because, let’s face it, there’s an entirely new generation of B2B buyers out there).

WebSync™ will address all of this and more. At the end of WebSync™ you receive a detailed overview of whom your new site should attract and how your new site should look, feel and function, which includes:

• Detailed profiles of your top three buyer personas, complete with pain points, goals, objectives, where they can be found online and the ideal marketing messages that will appeal to them
• A sitemap, or outline of all site web pages and how they fit together
• A detailed keyword analysis, or which words and phrases we can help your company rank highly for in search engines, which will help determine how we’re driving ideal prospective buyers to your site
• Two creative themes, including design-element and messaging options, that will help best position your brand online
• Detailed web page layouts with requirements that explain what each page on your site needs to communicate and how that information should be displayed
• Site engagement scenarios that map out what website features and content will address the key pain points of your buyer personas
• A website project calendar and engagement options
• Detailed on-site and search engine optimization (SEO) assessments

WHAT THE WEBSYNC™ PROCESS LOOKS LIKE

When selected alongside SaleSync™, WebSync™ has the potential to transform your website into a lead-generating machine. But even chosen separately, WebSync™ guarantees your website will give the right visitors a professional, on-brand first impression of your company.

Stage 1 - Strategy Session: During a half-day, in-person meeting, we’ll walk through the goals you have for your new website, review your site’s current state, talk through branding and design opportunities and have an open discussion about best practices

Stage 2 - Needs Assessment and Planning: Your website requirements and wants will be used in conjunction with industry best practices to give you an optimally functioning website that clearly looks and sounds like your company and elevates its online presence. During this stage, we take the time to plan it all out.

Stage 3 - Recommendations: A follow-up to the initial strategy session, we provide the comprehensive set of website recommendations, which are bulleted above