B2B Marketing Blog

Kasey Killeen

Kasey Killeen
Kasey is the website development manager at SyncShow. In her role, Kasey oversees the website development division and works with the team to spearhead the strategy for all technical projects, ensuring website and lead generation best practices are integrated. Kasey leverages her experience in website development, content strategy, search engine optimization and UX/UI to create custom solutions for clients that align with their overall business goals.
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Recent Posts

B2B Web Design 101: Usability Best Practices

Posted by Kasey Killeen on Wed, Jul 10, 2019 @ 01:55

UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. 

As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy optimizes user experience and clearly drives people to convert and become leads. 

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5 Key Elements of a Successful B2B Website

Posted by Kasey Killeen on Mon, Jan 14, 2019 @ 11:06

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

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5 Reasons You Need to Update Your Manufacturing Website

Posted by Kasey Killeen on Wed, Aug 23, 2017 @ 03:55

Today’s manufacturing buyer is much more internet savvy than his or her predecessors, and, as a result, websites are becoming paramount to the decision-making process. Your website should be acting as a salesman for your business and a redesign of your website can result in a much needed boost for the performance of your business. You stand to gain improved search engine optimization (SEO), new web exposure and the ability to generate leads to diversify from your existing pipeline. Outlined below are five of the most common signs a website redesign is overdue.
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Manufacturing Firms Need to Fuse Digital & Traditional Marketing

Posted by Kasey Killeen on Thu, Oct 06, 2016 @ 07:17

The word integration is frequently used in the industrial world. However, integration regarding digital and traditional marketing strategies is often overlooked. A common worry voiced by those in the industrial space references how “adopting a digital marketing strategy will require too much time and money, so it’s best to stick to traditional marketing.” This holds true even if the company’s traditional efforts are underperforming. While implementing a successful digital marketing campaign does take some finessing, it is fairly easy to start shifting gears toward digital. Outlined below are several ways in which industrial organizations can begin integrating traditional and digital marketing strategies.

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Why Manufacturers Need to Revamp Content Distribution Strategies

Posted by Kasey Killeen on Fri, Aug 12, 2016 @ 09:32

Content is the cornerstone of industrial digital marketing. It allows your target audience to get a feel for who you are, what you know, and how you can help solve their challenges without ever picking up the phone to talk to your sales team. However, new content is indexed by Google every day and floods the inboxes and newsfeeds of your target audience. As a result, your B2B company is asking ‘how can we get our content in front of our personas?” The answer is simple: invest time into a content distribution strategy.

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How Manufacturers Shape Content for Successful Lead Generation

Posted by Kasey Killeen on Wed, Jul 06, 2016 @ 08:40

The key to any successful digital marketing strategy lies within the content you and your organization are able to create. Your content is a virtual representation of who you are as an organization and should reflect that you are a thought leader in your industry. It’s important to remember that you are not selling features with your blogs or whitepapers, but rather selling the quality of expertise your company holds. This distinction will help you avoid writing content that is all about you and your products/services.

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4 Ways To Implement Successful B2B Inbound Marketing Strategies

Posted by Kasey Killeen on Tue, May 03, 2016 @ 06:30

One of the struggles many manufacturers face when they implement inbound marketing strategies is producing the amount of content that is needed in order to see the success they expect. Typically the scenario goes as follows: management has signed off on a new initiative and now employees are required to add another component to their already jam-packed workloads. Objections range anywhere from “I’m not a writer” to “I simply don’t have the time for marketing.”

When it comes down to it, there are simple steps organizations can take to alleviate added stress on employees and, as a result, produce successful content. Ensure a successful inbound marketing strategy by utilizing the following four tips.

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