Manufacturers' Marketing Blog

Posted by Kasey Killeen

Wed, Aug 23, 2017 @ 03:55

Topics: Website Design & Development

Posted by Kasey Killeen

Thu, Oct 06, 2016 @ 07:17

The word integration is frequently used in the industrial world. However, integration regarding digital and traditional marketing strategies is often overlooked. A common worry voiced by those in the industrial space references how “adopting a digital marketing strategy will require too much time and money, so it’s best to stick to traditional marketing.” This holds true even if the company’s traditional efforts are underperforming. While implementing a successful digital marketing campaign does take some finessing, it is fairly easy to start shifting gears toward digital. Outlined below are several ways in which industrial organizations can begin integrating traditional and digital marketing strategies.

Topics: Manufacturing Lead Generation

Posted by Kasey Killeen

Fri, Aug 12, 2016 @ 09:32

Content is the cornerstone of industrial digital marketing. It allows your target audience to get a feel for who you are, what you know, and how you can help solve their challenges without ever picking up the phone to talk to your sales team. However, new content is indexed by Google everyday and floods the inboxes and newsfeeds of your target audience. As a result, your B2B company is asking ‘how can we get our content in front of our personas?” The answer is simple: invest time into a content distribution strategy.

Topics: Manufacturing Inbound Marketing

Posted by Kasey Killeen

Wed, Jul 06, 2016 @ 08:40

The key to any successful digital marketing strategy lies within the content you and your organization are able to create. Your content is a virtual representation of who you are as an organization and should reflect that you are a thought leader in your industry. It’s important to remember that you are not selling features with your blogs or whitepapers, but rather selling the quality of expertise your company holds. This distinction will help you avoid writing content that is all about you and your products/services.

Topics: Manufacturing

Posted by Kasey Killeen

Tue, May 03, 2016 @ 06:30

One of the struggles many manufacturers face when they implement inbound marketing strategies is producing the amount of content that is needed in order to see the success they expect. Typically the scenario goes as follows: management has signed off on a new initiative and now employees are required to add another component to their already jam-packed workloads. Objections range anywhere from “I’m not a writer” to “I simply don’t have the time for marketing.”

When it comes down to it, there are simple steps organizations can take to alleviate added stress on employees and, as a result, produce successful content. Ensure a successful inbound marketing strategy by utilizing the following four tips.

Topics: Inbound Marketing

Posted by Kasey Killeen

Thu, Mar 03, 2016 @ 10:27

As the Internet becomes more saturated with content, it’s important that companies begin to think of alternative ways to get their messages in front of their target audience. All too often do we see companies fall into a content creation rut - creating great content that doesn’t deliver the desired results, but then continuing the cycle without stepping back to reevaluate and adjust the strategy.

Topics: Inbound Marketing Online Brand Strategy

Posted by Kasey Killeen

Tue, Feb 02, 2016 @ 08:58

Typically when we consume information on the Internet, we are engaging with content that doesn’t necessarily meet our needs as consumers. We want content that helps us make the best decisions, not something that predominantly talks about the company we are seeking help from. This problem is rampant among the B2B industry.

Topics: Inbound Marketing Online Brand Strategy