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B2B Marketing Blog

Measuring the Website Data Analytics for Your Business Objectives

Posted by Jasz Rae Joseph on Thu, Jun 25, 2020 @ 10:30

If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website. 

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A Deep Dive into Digital Marketing Analytics

Posted by Jasz Rae Joseph on Wed, Mar 18, 2020 @ 09:00

Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most with the target audience and, in turn, drive revenue.

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