SyncShow B2B Marketing Blog / Digital Content Marketing

Boosting Your HubSpot ROI: How Team Training Drives Success

It's stating the obvious to say that business leaders must understand that success depends on whether digital marketing strategies drive sales. Digital marketing leverages online channels and tactics to find and engage with potential customers, ultimately leading them through the sale …

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Crafting Impactful B2B Narratives: A Guide to Showing Value Through Case Studies

Here's a little-known fun fact. The Harvard Business School published the first business standalone case study in 1921. It was simply titled "General Shoe Company." The single-page report outlined the real-world problem a Boston shoe company was facing. The shoe company managers wante …

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Increasing Customer Usage by 95% with HubSpot’s New Chatbot Feature

Image of a person holding a phone with chat bubbles above it

The intense focus on artificial intelligence (AI) has sparked many questions from our clients about how to use it to streamline their communication processes. A chatbot is one of the simplest AI tools to use for this purpose. Our clients have had a ton of success placing HubSpot's cha …

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The Role of Email Marketing in Building Relationships in B2B Industrial Companies

While the B2B marketing world loses its collective mind over emerging marketing channels like influencer marketing and podcasts, email remains a powerful marketing tool for manufacturing companies. Why? Because email fosters lucrative business connections with consistent and personali …

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The 5 Most Important Steps in Building a Digital Marketing Strategy for B2B

Marketing is changing every day—especially as it relates to buyer behaviors. Now more than ever, buyers are spending critical time during their decision-making process online rather than talking to a salesperson. As a result, it’s imperative that B2B companies diversify their traditio …

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3 B2B Investments Companies Should Make in 2020

Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

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How to Build an Effective Digital Content Marketing Strategy


By now, we’ve all heard the marketing phrase “content is king.” And while it’s still truer than ever, it’s important to keep in mind that all content is not created equal. In fact, simply producing content for the sake of producing content can be detrimental to a marketing team’s perf …

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