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B2B Marketing Blog

The 5 Most Important Steps in Building a Digital Marketing Strategy for B2B

Posted by Kasey Doyle on Fri, Jul 31, 2020 @ 10:20

Marketing is changing every day—especially as it relates to buyer behaviors. Now more than ever, buyers are spending critical time during their decision-making process online rather than talking to a salesperson. As a result, it’s imperative that B2B companies diversify their traditional marketing tactics to adopt digital marketing best practices to meet buyers where they are online. 

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3 B2B Investments Companies Should Make in 2020

Posted by Jessica Sandoval on Thu, Jan 09, 2020 @ 09:00

Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

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How to Build an Effective Digital Content Marketing Strategy

Posted by John Julien on Tue, Sep 17, 2019 @ 09:30

By now, we’ve all heard the marketing phrase “content is king.” And while it’s still truer than ever, it’s important to keep in mind that all content is not created equal. In fact, simply producing content for the sake of producing content can be detrimental to a marketing team’s performance and can hinder the growth of a business.

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