SyncShow
B2B Marketing Blog

6 Reasons Why Social Media Works for B2B Marketing

Posted by Erica Eyerman on Tue, Mar 24, 2020 @ 09:00

In today’s modern world, we’re all connected by screens. Whether you’re using a phone, tablet or laptop, it’s easier than ever to see what someone is doing halfway across the world (and see what they had for breakfast for that matter). You can thank social media for that.

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8 Tips for Creating an Iconic Social Media Marketing Strategy

Posted by Bri Curran on Thu, Mar 12, 2020 @ 10:00

What’s a Social Media Marketing Strategy?

A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals.

Creating a social media marketing strategy may seem like an easy task that requires little thought, but that’s not the case. A lot goes into both the creation and execution of a successful strategy. Below are some helpful tips for creating an iconic social media marketing strategy for your company.

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You Used Social Media to Increase Website Traffic to Your B2B Website—Now What?

Posted by Greg Lukach on Tue, Mar 10, 2020 @ 10:00

You followed social media best practices to increase site traffic, but your site conversions are still low. What gives?

B2B usability design (or B2B UX) may be the issue.

As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure their websites create the user experiences today's B2B buyers are demanding.

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Communication is the Cornerstone of B2B Sales and Marketing Alignment

Posted by Mike McDonald on Fri, Feb 28, 2020 @ 10:03

What B2B Marketers Can Learn from Cool Hand Luke

“What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot. 

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5 Things to Know When Aligning Your Sales and Marketing Strategies

Posted by Bri Curran and Erica Eyerman on Thu, Feb 06, 2020 @ 09:15

Many executives and decision-makers look at marketing as an expense rather than an investment. Now’s the time to put this assumption to bed. Unfortunately, many opt to cut their marketing budgets before realizing that marketing and sales go hand in hand.

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3 Inbound Marketing Tips to Increase Brand Awareness

Posted by Nadine Nocero-Tye on Fri, Nov 08, 2019 @ 11:00

For any business to grow and thrive, there has to be a constant stream of potential customers gaining regular and frequent exposure to the business.

It doesn’t matter how amazing your product or service is, if no one knows who you are, what you do and why you do it better than the competition, you’re going to have to work a lot harder than you need to for sales and success—and that’s why brand awareness is a crucial component of inbound marketing.

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Synchronized Inbound Marketing for Mid-Sized B2B Organizations

Posted by Mike McDonald on Tue, Oct 29, 2019 @ 01:42

If you’ve ever had the thrill of watching the Blue Angels perform at an air show, you’ve experienced pure lockstep synchronicity. I live in Chicago, and each August, the Blue Angels of the U.S. Navy dazzle the crowd at the Air and Water Show off the shores of Lake Michigan with unbelievable precision, talent, force, creativity and discipline. Whether you watch from the beach, a window of a highrise or a rooftop, the performance is truly breathtaking.

Before I came to SyncShow, I was a client. I hired SyncShow at my previous company to help us create a digital footprint that would expand our brand awareness, professionalize our marketing and generate leads through this new concept I was just learning called inbound marketing.

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