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B2B Marketing Blog

Boost Brand Awareness Through Social Media

Posted by Bri Curran on Fri, Nov 29, 2019 @ 09:17

An estimated 37% of marketers say that brand awareness is their main priority this year, but many don’t know where to start. Brand awareness isn’t like your traditional measurable metrics. In fact, it may seem like a vague concept that can be complicated to track—and you aren’t wrong. Luckily, you have free technology at your fingertips that’s sole purpose is to share information and engage with others that offers many trackable metrics—social media. The benefits of creating brand awareness among your audience are endless, especially when you factor in the impact of social media.

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The Importance of a Differentiated Value Proposition

Posted by Chris Peer on Tue, Nov 26, 2019 @ 09:45

Whether you are buying services or products, you have hundreds of choices with whom you can do business with—and all of them are a click away on Google. 

As sellers struggle to pocket the dollars in their bank account, they will invest in gobs of money in sales and marketing, yet completely abstain from investing in the one thing that will drive more sales revenue than anything else: a defined and differentiated value proposition.

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The Importance of Online Branding: Why It Matters

Posted by Carol Yachanin on Thu, Nov 21, 2019 @ 10:49

Your online brand is as important to your business success as your website itself. In fact, a website that looks good but doesn’t have a strong brand may prove to be a detriment to your business, both online and offline.

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4 Visual Elements to Help Strengthen Your Brand Awareness Strategy

Posted by Shelby Black on Tue, Nov 12, 2019 @ 10:30

Building brand awareness needs a strong visual identity. How do you identify your brand from your competitors? People are visual creatures and thus more likely to remember visuals better than text. When done right, these four visual elements will help to strengthen your brand awareness strategy.

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