B2B Marketing Blog

Content That Can Speed Up Your Sales Cycle

Posted by Greg Lukach on Thu, Feb 13, 2020 @ 09:30

Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale.

For B2B companies with limited marketing budgets, this can be frustrating.

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5 Things to Know When Aligning Your Sales and Marketing Strategies

Posted by Bri Curran and Erica Eyerman on Thu, Feb 06, 2020 @ 09:15

Many executives and decision-makers look at marketing as an expense rather than an investment. Now’s the time to put this assumption to bed. Unfortunately, many opt to cut their marketing budgets before realizing that marketing and sales go hand in hand.

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