Define Your Ideal Customer Profile for Better Leads, Sales, & Reporting
by Abigail Louisin on Mon, Oct 20, 2025 @ 05:08
Every B2B company wants more leads. But here’s the hard truth: more leads don’t always equal more sales. In fact, chasing lead volume without a clear picture of who your ideal customer is usually results in wasted marketing spend, frustrated sales teams, and confusing reporting that d …
Phygital Marketing in the Industrial Sector: Optimizing ROI by Blending Physical and Digital Strategies
by Chris Peer on Fri, Mar 15, 2024 @ 08:24
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Once upon a time, marketing leaders in the industrial sector relied solely on personal interactions, printed materials, and physical marketing channels to promote products and build brand awareness. Trade shows and exhibitions provided opportunities to demonstrate machinery and techno …
Manufacturing Sales: Then and Now
by Chris Peer on Mon, Nov 06, 2023 @ 11:59
The manufacturing industry in the United States has undergone tremendous change in the last few decades. While automation has been around since the 1950s, it has gained momentum over the past decade, fueled by innovations in robotics and technology. While some experts are concerned ab …
Crucial B2B Marketing & Sales Tips for a Post-Pandemic World
by SyncShow on Wed, Jul 13, 2022 @ 10:31
At this point, many B2B marketing and sales professionals are not sure what step they should take next. The shift to remote work has made traditional boots-on-the-ground sales efforts less effective, high turnover rates have caused lead contact info to go out of date faster and on top …
Sales and Marketing Strategies for Transportation and Logistics Businesses
by Chris Peer on Tue, Mar 15, 2022 @ 10:23
I can’t tell you how many times I’ve heard from sales leaders that transportation and logistics is a relationship industry, and deals are closed based on referrals and face-to-face meetings. If you’re living that life, then you’re inherently limiting the growth of your business to the …
Defining Your Ideal Customer: 4 Important Questions to Ask Yourself
by Chris Peer on Fri, Jul 10, 2020 @ 10:30
Synchronizing Sales & Marketing How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profil …
Synchronized Inbound Marketing: Getting Employee Buy-In
by Greg Lukach on Tue, Jun 23, 2020 @ 09:58
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Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.