SyncShow
B2B Marketing Blog

Defining Your Ideal Customer: 4 Important Questions to Ask Yourself

Posted by Anthony Zuccaro on Fri, Jul 10, 2020 @ 10:30

Synchronizing Sales & Marketing

How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profiles of your target audience, complete with pain points, goals, objectives, where they can be found online and the ideal marketing messages that will appeal to them.

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Synchronized Inbound Marketing: Getting Employee Buy-In

Posted by Paul Barney on Tue, Jun 23, 2020 @ 09:58

Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.

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Incorporating a Customer Experience Strategy Into Synchronized Inbound

Posted by Jasz Rae Joseph on Mon, Apr 06, 2020 @ 10:08

All growth-minded organizations have two key players: sales and marketing. In good organizations, sales and marketing work together to achieve goals. In great organizations, sales and marketing are combined to form one revenue team. In the best organizations, a third player is brought in: customer experience. 

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Improve Your Sales and Marketing Teams by Following the Navy SEAL Roadmap

Posted by Chris Peer on Thu, Mar 26, 2020 @ 10:57

Today, I spoke with Ron Gasper, retired Navy SEAL and member of the prestigious Naval Special Warfare Development Group (DEVGRU). In our discussion, Ron shared one of the rarely talked about but highly effective practices that help to keep the SEAL teams at the top of their game: After Action Debriefs and After Action Reports.

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Communication is the Cornerstone of B2B Sales and Marketing Alignment

Posted by Mike McDonald on Fri, Feb 28, 2020 @ 10:03

What B2B Marketers Can Learn from Cool Hand Luke

“What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot. 

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Sales and Marketing Alignment: 5 Tips for Success

Posted by Jane Peer on Thu, Feb 27, 2020 @ 10:15

When I first started my career in marketing more than 25 years ago, I worked on the marketing side of a sales team. It involved a lot of company research and proposal writing.  While I learned a lot from the sales team that I supported, I quickly realized my role was much more sales support than it was marketing. The service I provided for them was exactly what salespeople wanted (and needed at the time), which made sense. 

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Content That Can Speed Up Your Sales Cycle

Posted by Greg Lukach on Thu, Feb 13, 2020 @ 09:30

Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale.

For B2B companies with limited marketing budgets, this can be frustrating.

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