SyncShow B2B Marketing Blog / Marketing and Sales Alignment

Phygital Marketing in the Industrial Sector: Optimizing ROI by Blending Physical and Digital Strategies

Once upon a time, marketing leaders in the industrial sector relied solely on personal interactions, printed materials, and physical marketing channels to promote products and build brand awareness. Trade shows and exhibitions provided opportunities to demonstrate machinery and techno …

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Manufacturing Sales: Then and Now

The manufacturing industry in the United States has undergone tremendous change in the last few decades. While automation has been around since the 1950s, it has gained momentum over the past decade, fueled by innovations in robotics and technology. While some experts are concerned ab …

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Crucial B2B Marketing & Sales Tips for a Post-Pandemic World

Graphic depicting sales and marketing professional overcoming post-pandemic challenges

At this point, many B2B marketing and sales professionals are not sure what step they should take next. The shift to remote work has made traditional boots-on-the-ground sales efforts less effective, high turnover rates have caused lead contact info to go out of date faster and on top …

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Sales and Marketing Strategies for Transportation and Logistics Businesses

Sales and marketing alignment

I can’t tell you how many times I’ve heard from sales leaders that transportation and logistics is a relationship industry, and deals are closed based on referrals and face-to-face meetings. If you’re living that life, then you’re inherently limiting the growth of your business to the …

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Defining Your Ideal Customer: 4 Important Questions to Ask Yourself

Ideal Customer

Synchronizing Sales & Marketing How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profil …

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Synchronized Inbound Marketing: Getting Employee Buy-In

Buyers are changing the way they buy. To attract today’s buyer, you need to change how you market.

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Incorporating a Customer Experience Strategy Into Synchronized Inbound

Puzzle Pieces

All growth-minded organizations have two key players: sales and marketing. In good organizations, sales and marketing work together to achieve goals. In great organizations, sales and marketing are combined to form one revenue team. In the best organizations, a third player is brought …

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