With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can also generate leads and build your company’s brand. In this article, I’m going to give you four tips that will help you get started and easily leverage LinkedIn to be a strong B2B marketing tool.

As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest competitors and who do I respect in the region.