SyncShow
B2B Marketing Blog

How to Create a Robust Content Marketing Strategy for Your Customers

Posted by Jessica Sandoval on Thu, Jun 27, 2019 @ 10:34

If you are at all familiar with content marketing strategy, you have heard time and time again that "content is king." Website visitors, social media followers and email subscribers have no way of understanding your brand or business without content, and that is why it is “king." 

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7 Key Elements to Build Brand Trust With Marketing Communications

Posted by Chris Peer on Thu, May 30, 2019 @ 10:15

When it comes to your company’s brand, the most important feature to establish is trust. People can fall in and out of love with brands for a myriad of reasons, but trust is a virtue that can endure in perpetuity once locked into place. Potential customers most likely have numerous options to select from within your industry, leaving many to ask themselves, “who do I trust?” Your brand is your identity. How you communicate it can be the difference between your audience having the right or wrong impression about you, for better or for worse. Something so vital to your company’s health cannot be left up to chance.  

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[Infographic] 5 Benefits of Using Video in your Marketing Strategy

Posted by Allison Thompson & Shelby Black on Thu, Apr 25, 2019 @ 11:57

It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to see more video from brands in 2019.  

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SyncShow Helps Seaman Corporation Reach $100 Million Goal in FiberTite® Sales

Posted by Allison Thompson on Fri, Mar 01, 2019 @ 09:30

Since 1979, FiberTite roofing membranes have demonstrated an unmatched resistance to punctures, tears, UV rays and chemicals when used on a variety of commercial facilities.

Manufactured by Seaman Corporation in Wooster, Ohio, FiberTite membranes come in 36 mil, 45 mil and 60 mil weights, and the company offers a full line of adhesives, components and accessories for diverse installations. Seaman Corporation's FiberTite roofing membranes use proprietary formulations to create unmatched quality in the industry. From weaving its own fabric to coating and finishing with patented processes, Seaman Corporation controls product quality during every step.

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5 Key Elements of a Successful B2B Website

Posted by Kasey Killeen on Mon, Jan 14, 2019 @ 11:06

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

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8 Ways Transportation Companies Can Improve Customer Experience

Posted by Allison Thompson on Tue, Oct 30, 2018 @ 03:30

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by 2020 and according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.  

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