Paid Ads Have Changed. Here’s What That Means for Marketing & Sales
by Anastasia Maikranz on Tue, Mar 24, 2026 @ 03:39
Paid search used to reward marketers who carefully controlled every detail of a campaign: choosing which keywords triggered ads, filtering out irrelevant searches, and constantly adjusting bids. Humans controlled most of the steering.
New Product Alert: HubSpot’s Advanced Buyer Intent Tools
by Chris Peer on Fri, Jan 31, 2025 @ 09:00
In the rapidly evolving world of digital marketing, staying ahead of the curve is essential. HubSpot's advanced buyer intent tools are designed to help businesses effectively identify, track, and engage with potential customers, streamlining the path from interest to conversion. Here’ …
3 Benefits of a Marketing Automation System and What It Means to You
by Chris Peer on Thu, Aug 29, 2019 @ 10:10
Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to co …