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3 Benefits of a Marketing Automation System and What It Means to You

Posted by Carol Yachanin on Thu, Aug 29, 2019 @ 10:10

Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to continue to grow.

While the best marketing automation systems allow several ways to combine strategy and software to get the most out of your marketing budget, there are three key benefits that companies getting started with marketing automation should know.

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