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B2B Marketing Blog

Using Paid Media to Drive Lead Generation

Posted by Bri Curran & John Daters on Thu, Oct 15, 2020 @ 10:30

Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing in qualified leads quickly? You’re left with no choice but to get creative. Luckily, there’s a surefire way to drive lead generation—paid media.

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How PPC Advertising Bolsters Your Content Marketing Strategy

Posted by Bri Curran on Tue, Sep 10, 2019 @ 12:01

Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strategy.

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