Paid Ads Have Changed. Here’s What That Means for Marketing & Sales
by Anastasia Maikranz on Tue, Mar 24, 2026 @ 03:39
Paid search used to reward marketers who carefully controlled every detail of a campaign: choosing which keywords triggered ads, filtering out irrelevant searches, and constantly adjusting bids. Humans controlled most of the steering.
Using Paid Media to Drive Lead Generation
by Chris Peer on Thu, Oct 15, 2020 @ 10:30
Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing …
How PPC Advertising Bolsters Your Content Marketing Strategy
by Chris Peer on Tue, Sep 10, 2019 @ 12:01
Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strateg …