How to Improve Your eCommerce SEO Strategy

5 Smart SEO Strategies for eCommerce

5-SEO-strategies-for-ecommerceeCommerce poses an especially difficult challenge when it comes to SEO. With products constantly changing and the potential for duplicate content, an eCommerce website requires constant vigilance to keep the search engines coming back to index the site. Here are five smart eCommerce SEO strategies to keep your website fresh and attractive to both consumers and search engine bots.

Handle Expired Products Promptly

Products go out of production. You may choose not to carry a slow selling product once inventory is gone. When you have an expired product, there are a few ways to handle it. You should use a 301 redirect to a similar product or a newer model of the expired product. If there is no similar product in your inventory, or for generic items, try to redirect it to a category page.

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Topics: eCommerce

How to Improve eCommerce Sales with Magento

How to Improve eCommerce Sales with Magento

eCommerce websites enable visitors to view and buy products online. Today, starting an online store is cheap and for a couple of hundred dollars, you can have a modern, functional store thanks to eCommerce scripts like Magento.

Magento is an open-source eCommerce platform that has been implemented on many websites. The good thing with the script is that it can be customized, enabling you to have a unique store that comes in the design and with the features you need. Magento is built to make it easy to generate sales in your store. Below are some of Magento’s powerful features and extensions that can improve your eCommerce sales.

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Topics: eCommerce

Why Your Own eCommerce Website is Better Than Selling on Etsy

4 Reasons Why Your Own eCommerce Website is Better Than Selling on Etsy

Selling on Etsy seems to be all the rage now, but is it really the right choice for your business? While a great platform for some, here are four reasons why eCommerce development is better than selling on Etsy for your business.

Design

When it comes to design, your Etsy account will be a pretemplated choice. You will look like every other vendor out there with the only distinguishing factors being the wording of your product descriptions and the quality of your photography. Creating your own eCommerce website gives you greater design control. You will be able to properly distinguish your brand and represent your company as an individual. In addition, you will possess greater control over your SEO rankings and marketing choices.

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Topics: eCommerce

eCommerce Sales: It’s Not About Your Traffic

eCommerce Sales: It’s Not About Your Traffic

Need more traffic to your eCommerce website? Sure you do. Everyone could use more traffic, but improving your visitor-to-sale conversion rate may be the most profitable tactic an eCommerce retailer can make. Let’s say you have a brick-and-mortar storefront. Would you invest thousands of dollars on advertising to drive in-store traffic if you had no sales people to tend the register? Of course not, so why are so many eTailers obsessed with search engine optimization and pay per click when their website is broken or poorly functioning?

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Topics: eCommerce

5 Common Pitfalls of eCommerce Conversion Strategies

Once you have qualified traffic to your site, you need to start focusing on converting those shoppers into buyers. There are many reasons why a shopper leaves your website without converting. In this case, the term “converting” could mean making a purchase or filling out a contact form so they can be reached at a later date (these correlate to visitor-to-sale and visitor-to-lead conversions respectively). Below we share 5 common pitfalls that may be negatively effecting your eCommerce conversion rate strategy.

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Topics: eCommerce

Why Your eCommerce Product Photography is Killing Your Sales

Why Your eCommerce Product Photography is Killing Your Sales

eCommerce-product-photography-killing-salesIf you own a brick and mortar retail store, what items do you place in the storefront? You don’t just throw anything up there and hope that people are happy with it. You hand select the products and arrange them so that they attract and entice people to continue into a buying process with you. The same concept needs to be true for your eCommerce site. Whether you are a B2B company selling large machinery or B2C company selling hand made products, the approach is the same. 

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Topics: eCommerce

Maximizing Lead Generation Potential for Your Website

Maximizing Lead Generation Potential for Your Website

maximizing-lead-generation-potential-for-websiteMost traffic to any website, whether it is a marketing site or a company information site, is generated through three primary sources: 

  • Direct traffic: when a person types the website URL into their browser

  • Organic traffic: when a search term is entered into a search engine and the website is provided in the search results 

  • Referral traffic: where the website is provided on a third-party site via a click-through link

These three methods constitute passive online lead generation, as none of them require active marketing efforts to attract visitors and prospects on the part of your website.

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Topics: eCommerce Manufacturing Lead Generation

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