5 Smart SEO Strategies for eCommerce
eCommerce poses an especially difficult challenge when it comes to SEO. With products constantly changing and the potential for duplicate content, an eCommerce website requires constant vigilance to keep the search engines coming back to index the site. Here are five smart eCommerce SEO strategies to keep your website fresh and attractive to both consumers and search engine bots.
Handle Expired Products Promptly
Products go out of production. You may choose not to carry a slow selling product once inventory is gone. When you have an expired product, there are a few ways to handle it. You should use a 301 redirect to a similar product or a newer model of the expired product. If there is no similar product in your inventory, or for generic items, try to redirect it to a category page.Read More