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B2B Marketing Blog

The Positive Impact Digital Marketing Can Have on Your Top-Line Growth

Posted by Jasz Rae Joseph on Tue, Aug 25, 2020 @ 10:30

More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shifted to 100% digital marketing.

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What Key Performance Indicators You Should Be Tracking

Posted by John Daters on Thu, Aug 20, 2020 @ 10:15

Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we see people looking at the wrong metrics. Focusing on “vanity metrics” (data points that don’t impact the bottom line, but make you or your site look good) is an all-too-common scenario.

This is a waste of effort and leads down paths that have no impact on true company goals. Conversely, relying on only a single metric can also be misleading and overly simplistic. We find it best to set tiered goals that all fall within various stages within the buyer’s journey.

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Developing a Unique Value Proposition: A Six-Step Guide for Transportation Companies

Posted by Jane Peer on Mon, Jun 01, 2020 @ 10:24

The COVID-19 crisis is quickly becoming not just a health crisis, but an economic crisis. With manufacturers producing less and people buying less, more and more trucking companies are finding there is less of a need to move goods.

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7 Ways Transportation Companies Can Improve Customer Experience

Posted by Jasz Rae Joseph on Tue, Dec 17, 2019 @ 08:45

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by the end of 2020 and, according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.

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8 Ways Transportation Companies Can Improve Customer Experience

Posted by Allison Thompson on Tue, Oct 30, 2018 @ 03:30

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by 2020 and according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.  

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SEO Marketing Strategies for Transportation Companies

Posted by Jasz Rae Joseph on Thu, Aug 23, 2018 @ 04:00

Like with any industry, it often feels like there are thousands of marketing strategies for transportation companies. You may see what your competitors are doing, read industry marketing blogs and even discuss internally. Odds are, everyone is telling you something different. Well, it’s time to get back to basics. Before you get started with a brand new innovative marketing strategy for your transportation company, it’s a good idea to check in with your site’s technical and on-site SEO. Read on for more information on how to get your site in tip-top shape and craft the perfect SEO marketing strategy for your transportation company.

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