Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale.

For B2B companies with limited marketing budgets, this can be frustrating.

Many decision-makers in business see marketing as an expense, not an investment. I'm here to dispel that rumor, because unfortunately for those that cut their marketing budgets; digital sales and marketing go hand in hand. Not only is it crucial to invest in marketing for your sales team, but much of that financial investment comes in the form of digital marketing.