The New Marketing Metrics B2B Manufacturers Need To Stay Competitive
by Anastasia Maikranz on Fri, Dec 12, 2025 @ 02:25
New rules for measuring your marketing performance. Most B2B companies are still reporting on metrics designed for a world where buyers discovered brands through predictable search results and linear website paths. That world no longer exists. AI-powered search features, AI Overviews, …
5 Marketing Shifts B2B Brands Can’t Ignore in 2026
by Abigail Louisin on Wed, Nov 05, 2025 @ 11:58
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If 2024 was the year everyone tested AI, and 2025 was the year we proved it could deliver ROI, then 2026 is the year automation becomes part of how we operate: integrated, intentional, and measurable. At this year’s Marketing Artificial Intelligence Conference (MAICON), our team left …
HubSpot Credits & Contact Billing Guide: What B2B Leaders Need to Know
by Abigail Louisin on Mon, Oct 06, 2025 @ 05:15
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If you’re running HubSpot at scale, you’ve likely noticed a shift: credits, marketing contacts, and new billing models are reshaping how businesses pay for the platform. For industrial and logistics leaders, understanding how these costs work is the first step to avoiding billing surp …
Is Your Tech Stack Holding You Back? A HubSpot Audit Guide for B2B Firms
by Allie Miller on Wed, Aug 13, 2025 @ 01:19
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Let’s be real. Most professional services firms lack a clean, scalable system for tracking and managing leads. Even when a CRM like HubSpot is in the mix, it’s often used inconsistently, and no one’s quite sure if the setup is helping or just creating more work. I’ve seen this time an …
Why Manufacturing Companies Struggle with Growth (and How Strategic Marketing Fixes It)
by Allie Miller on Thu, May 29, 2025 @ 08:45
You've invested in top-tier equipment, streamlined operations, and built a reliable sales force, so why does growth still feel slow or unpredictable? If you're like many small-to-midsize (SMB) manufacturers, you might overlook one of your most powerful growth drivers: strategic market …
Don't Let Channels Dictate Your Fate: The Dangers of Channel-First Marketing
by Chris Peer on Wed, Jan 15, 2025 @ 10:29
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Prioritize Strategy Over Channels Imagine a carpenter. They don't just grab the first hammer they see and start swinging. They assess the project, choose the right tools for the job, and then skillfully execute their plan. Marketing should operate similarly.
The Ever-Evolving Needs of Marketing Leadership In the Transportation and Logistics Industry
by Chris Peer on Fri, Dec 20, 2024 @ 09:04
The transportation and logistics industry is a crucible of change. Fuel prices fluctuate, regulations evolve, global trade is inherently unpredictable, and technological disruption is constant. In this environment, traditional marketing approaches are quickly rendered obsolete.