SyncShow B2B Marketing Blog / B2B Marketing

Phygital Marketing in the Industrial Sector: Optimizing ROI by Blending Physical and Digital Strategies

Once upon a time, marketing leaders in the industrial sector relied solely on personal interactions, printed materials, and physical marketing channels to promote products and build brand awareness. Trade shows and exhibitions provided opportunities to demonstrate machinery and techno …

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What Is The Role of Marketing?

What is the role of marketing?

Over the past decade, marketing has changed significantly. What used to be arts and crafts is now scientific and data-driven. Advancements in technology have fostered ever-increasing capabilities for marketers to track, engage, and monitor their efforts. Due to these advancements, new …

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Beyond Trends: Crafting Timeless B2B Websites for 2024 and Beyond

It's the end of the year, which means your inbox and social feeds are full of the usual yearly trends and prediction roundups. This is not one of those articles. Hot take – SyncShow does not subscribe to trends. Instead, we believe in tried and true, data-driven best practices. So, al …

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Powering Your Industrial Business: LinkedIn Marketing Strategies That Work – Part Two

LinkedIn's specialized tools and features make it a goldmine for sales and marketing teams in the B2B space. With precise targeting, networking capabilities, lead generation, dynamic advertising opportunities, and content sharing, it's a one-stop platform for building brand awareness …

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Connecting with Confidence: Tips for Industrial Marketers on LinkedIn – Part One

Believe it or not, LinkedIn turned twenty years old in May 2023. While Meta, X, and TikTok may receive daily media and consumer attention, LinkedIn has quietly become one of the oldest and most used social media platforms on the planet. There are over 900 million users worldwide. In f …

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Boosting Your HubSpot ROI: How Team Training Drives Success

It's stating the obvious to say that business leaders must understand that success depends on whether digital marketing strategies drive sales. Digital marketing leverages online channels and tactics to find and engage with potential customers, ultimately leading them through the sale …

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The Strategic Compass of a Well-Crafted Marketing Strategy

Here's a hot take: a well-crafted marketing strategy is not a luxury – it's a necessity. This holds especially true in B2B industries where the complexities of targeting businesses as customers require a strategic approach that goes beyond consumer-oriented marketing tactics. Whether …

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