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B2B Marketing Blog

Three Simple Ways Professional Service Firms Can Build a Sales Pipeline in a Lockdown Economy

Posted by Chris Peer on Mon, May 18, 2020 @ 10:45

Professional service firms (PSFs) are unique in how they operate, earn new business and build a brand. Unlike all other industries and even when compared to business service firms, PSFs rely on their ability to build relationships on a very personal, one-to-one level. 

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4 Fail-Proof B2B Social Media Strategies

Posted by Nadine Nocero-Tye on Thu, Mar 05, 2020 @ 10:45

Nowadays, most businesses are aware that social media needs to be a piece of their overall digital marketing efforts to stay relevant and to attract talent. However, there is still plenty of hesitation around committing dollars to social media tactics.

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[Infographic] 5 Benefits of Using Video in your Marketing Strategy

Posted by Allison Thompson & Shelby Black on Thu, Apr 25, 2019 @ 11:57

It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to see more video from brands in 2019.  

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