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B2B Marketing Blog

Goodbye, Funnel. Hello, Flywheel: How This Can Help Your Professional Services Marketing

Posted by Nadine Nocero-Tye on Mon, Jan 28, 2019 @ 01:35

As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be especially true for sales that occur in short sales cycles, for companies that classify as professional services such as law firms, accounting firms, insurance and financial services, you’ll likely see a stronger result from your marketing efforts by adopting a cyclical or flywheel approach.

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7 Common Email Marketing Mistakes in the Professional Services Industry and How to Avoid Them

Posted by John Julien on Fri, Oct 19, 2018 @ 08:45

Email marketing is one of the most proven initiatives in the digital marketing landscape. It’s a great way for professional services firms to share thought-provoking content as well as demonstrate and validate their expertise in certain subject areas.

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