Overview

B&H Machine, Inc. (B&H) is a third-generation hydraulic and pneumatic cylinder manufacturer. Founded in 1951, B&H started its operations as a producer of tooling and fixture designs for the Army, Navy and Air Force, in addition to production machining for the automotive, mining and steel mill industries. Today, B&H is one of the most experienced and proven cylinder manufacturers in the U.S.

Despite B&H’s long history of success, it became apparent that the company was falling behind competitors online. The leadership team at B&H knew it was time to revamp their digital presence to better communicate their unique capabilities and value proposition to prospects who were becoming more and more digital-first. If they didn't do this, they would continue to fall behind the competition. 

Enter the SyncShow team.

UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. 

As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy optimizes user experience and clearly drives people to convert and become leads. 

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

Today’s manufacturing buyer is much more internet savvy than his or her predecessors, and, as a result, websites are becoming paramount to the decision-making process. Your website should be acting as a salesman for your business and a redesign of your website can result in a much needed boost for the performance of your business. You stand to gain improved search engine optimization (SEO), new web exposure and the ability to generate leads to diversify from your existing pipeline. Outlined below are five of the most common signs a website redesign is overdue.

A couple weeks ago someone on the team showed us a "heatmap" of the newly re-designed homepage. Having never before seen a tool like that in use, I was intrigued by the visuals on the screen: little points of light depicting every click over the past month, bands of rainbow colors showing where users hovered and scrolled, color-coded constellations of link referrals.

About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem that important, but it could make a big impact in your life if you don’t do it: filling out a change of address form with the Post Office.

Business websites are the most important components and the focal points of every company’s online marketing strategy. Given its importance, it is surprising to hear that one third of visitors to manufacturing websites rate them as “very bad” (joint study by Google and ThomasNet). But that’s not all: two thirds of visitors also say that they never return after having a bad user experience.