You followed social media best practices to increase site traffic, but your site conversions are still low. What gives?

B2B usability design (or B2B UX) may be the issue.

As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure their websites create the user experiences today's B2B buyers are demanding.

Building brand awareness needs a strong visual identity. How do you identify your brand from your competitors? People are visual creatures and thus more likely to remember visuals better than text. When done right, these four visual elements will help to strengthen your brand awareness strategy.

Overview

B&H Machine, Inc. (B&H) is a third-generation hydraulic and pneumatic cylinder manufacturer. Founded in 1951, B&H started its operations as a producer of tooling and fixture designs for the Army, Navy and Air Force, in addition to production machining for the automotive, mining and steel mill industries. Today, B&H is one of the most experienced and proven cylinder manufacturers in the U.S.

UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. 

As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy optimizes user experience and clearly drives people to convert and become leads. 

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

Today’s manufacturing buyer is much more internet savvy than his or her predecessors, and, as a result, websites are becoming paramount to the decision-making process. Your website should be acting as a salesman for your business and a redesign of your website can result in a much needed boost for the performance of your business. You stand to gain improved search engine optimization (SEO), new web exposure and the ability to generate leads to diversify from your existing pipeline. Outlined below are five of the most common signs a website redesign is overdue.

A couple weeks ago someone on the team showed us a "heatmap" of the newly re-designed homepage. Having never before seen a tool like that in use, I was intrigued by the visuals on the screen: little points of light depicting every click over the past month, bands of rainbow colors showing where users hovered and scrolled, color-coded constellations of link referrals.