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B2B Marketing Blog

Estimating Your Digital Marketing ROI & Validating Your Budgets

Posted by Nadine Nocero-Tye & Paul Barney on Mon, Aug 31, 2020 @ 10:00

Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.

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The Positive Impact Digital Marketing Can Have on Your Top-Line Growth

Posted by Jasz Rae Joseph on Tue, Aug 25, 2020 @ 10:30

More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shifted to 100% digital marketing.

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Designing Every Touchpoint of Your Customer's Journey

Posted by Shelby Black on Tue, Jul 14, 2020 @ 10:30

What's the first thing people see when they search for your business? Is it your logo? Your website? Maybe they found you through a social post?  

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Measuring the Website Data Analytics for Your Business Objectives

Posted by Jasz Rae Joseph on Thu, Jun 25, 2020 @ 10:30

If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website. 

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Digital Marketing Trends You Need to Know in 2020

Posted by Bri Curran on Tue, May 05, 2020 @ 09:00

With almost five billion internet users online at all times, it's no wonder that digital marketing is a top priority of business executives around the globe. Digital marketing will continue to play a key role in all businesses during the year 2020 and beyond because, well, the internet is here to stay. You can’t get rid of it. It can be accessed by just one click and allows users to find the information they need in seconds without interacting with anyone. 

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Digital Marketing 101: Covering the Basics

Posted by Erica Eyerman on Fri, Apr 03, 2020 @ 11:00

Digital marketing is essential for all companies. Without it, you miss the opportunity of bringing in potential leads—which means missing out on new business. By investing your time and dollars in digital marketing, you can grow your brand, build meaningful customer relationships (both on- and offline) and stay ahead of the competition. 

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A Deep Dive into Digital Marketing Analytics

Posted by Jasz Rae Joseph on Wed, Mar 18, 2020 @ 09:00

Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most with the target audience and, in turn, drive revenue.

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