What's the first thing people see when they search for your business? Is it your logo? Your website? Maybe they found you through a social post?
What's the first thing people see when they search for your business? Is it your logo? Your website? Maybe they found you through a social post?
If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website.
With almost five billion internet users online at all times, it's no wonder that digital marketing is a top priority of business executives around the globe. Digital marketing will continue to play a key role in all businesses during the year 2020 and beyond because, well, the internet is here to stay. You can’t get rid of it. It can be accessed by just one click and allows users to find the information they need in seconds without interacting with anyone.
Digital marketing is essential for all companies. Without it, you miss the opportunity of bringing in potential leads—which means missing out on new business. By investing your time and dollars in digital marketing, you can grow your brand, build meaningful customer relationships (both on- and offline) and stay ahead of the competition.
Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most with the target audience and, in turn, drive revenue.
The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lead generation strategy.
A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals.
Creating a social media marketing strategy may seem like an easy task that requires little thought, but that’s not the case. A lot goes into both the creation and execution of a successful strategy. Below are some helpful tips for creating an iconic social media marketing strategy for your company.
