SyncShow
B2B Marketing Blog

3 Benefits of a Marketing Automation System and What It Means to You

Posted by Carol Yachanin on Thu, Aug 29, 2019 @ 10:10

Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to continue to grow.

While the best marketing automation systems allow several ways to combine strategy and software to get the most out of your marketing budget, there are three key benefits that companies getting started with marketing automation should know.

Read More

How to Create a Robust Content Marketing Strategy for Your Customers

Posted by Jessica Sandoval on Thu, Jun 27, 2019 @ 10:34

If you are at all familiar with content marketing strategy, you have heard time and time again that "content is king." Website visitors, social media followers and email subscribers have no way of understanding your brand or business without content, and that is why it is “king." 

Read More

Top 5 Things to Know About Digital Sales and Marketing

Posted by Nadine Nocero-Tye on Thu, Jun 13, 2019 @ 02:19

Many decision-makers in business see marketing as an expense, not an investment. I'm here to dispel that rumor, because unfortunately for those that cut their marketing budgets; digital sales and marketing go hand in hand. Not only is it crucial to invest in marketing for your sales team, but much of that financial investment comes in the form of digital marketing.

Read More