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B2B Marketing Blog

A Deep Dive into Digital Marketing Analytics

Posted by Jasz Rae Joseph on Wed, Mar 18, 2020 @ 09:00

Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most with the target audience and, in turn, drive revenue.

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Driving Qualified Leads Using Digital Marketing

Posted by Paul Barney on Mon, Mar 16, 2020 @ 09:00

The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lead generation strategy.

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8 Tips for Creating an Iconic Social Media Marketing Strategy

Posted by Bri Curran on Thu, Mar 12, 2020 @ 10:00

What’s a Social Media Marketing Strategy?

A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals.

Creating a social media marketing strategy may seem like an easy task that requires little thought, but that’s not the case. A lot goes into both the creation and execution of a successful strategy. Below are some helpful tips for creating an iconic social media marketing strategy for your company.

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You Have Personas—Now What?

Posted by John Julien and Anthony Zuccaro on Mon, Mar 02, 2020 @ 10:00

Buyer personas are an indispensable tool used to help internalize a company’s ideal customer. They allow us to connect with our audience on a human level and make strategic decisions with confidence. They’re created through extensive research and critical conversations, oftentimes going through multiple iterations before landing on the finished persona.

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3 B2B Investments Companies Should Make in 2020

Posted by Jessica Sandoval on Thu, Jan 09, 2020 @ 09:00

Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

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Improve Your Digital Customer Experience Strategy With Social Media

Posted by Bri Curran on Thu, Dec 19, 2019 @ 10:30

Customers are every business’s powerhouse. Without them, how would any business survive? Nowadays, everyone understands the importance of customers and their experience with a business. Those businesses that prioritize customers are reaping the benefits.

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3 Benefits of a Marketing Automation System and What It Means to You

Posted by Carol Yachanin on Thu, Aug 29, 2019 @ 10:10

Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to continue to grow.

While the best marketing automation systems allow several ways to combine strategy and software to get the most out of your marketing budget, there are three key benefits that companies getting started with marketing automation should know.

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