SyncShow B2B Marketing Blog / Digital Marketing

Boosting Your HubSpot ROI: How Team Training Drives Success

It's stating the obvious to say that business leaders must understand that success depends on whether digital marketing strategies drive sales. Digital marketing leverages online channels and tactics to find and engage with potential customers, ultimately leading them through the sale …

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Sales and Marketing ROI, Challenges and Solutions

Common challenges and solutions for Measuring Sales and Marketing ROI for Manufacturers In today's digital age, data is the driving force behind business decisions. The power of data-driven insights cannot be overemphasized, especially for industrial firms like manufacturing, transpor …

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Crafting Impactful B2B Narratives: A Guide to Showing Value Through Case Studies

Here's a little-known fun fact. The Harvard Business School published the first business standalone case study in 1921. It was simply titled "General Shoe Company." The single-page report outlined the real-world problem a Boston shoe company was facing. The shoe company managers wante …

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Increasing Customer Usage by 95% with HubSpot’s New Chatbot Feature

Image of a person holding a phone with chat bubbles above it

The intense focus on artificial intelligence (AI) has sparked many questions from our clients about how to use it to streamline their communication processes. A chatbot is one of the simplest AI tools to use for this purpose. Our clients have had a ton of success placing HubSpot's cha …

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The Role of Email Marketing in Building Relationships in B2B Industrial Companies

While the B2B marketing world loses its collective mind over emerging marketing channels like influencer marketing and podcasts, email remains a powerful marketing tool for manufacturing companies. Why? Because email fosters lucrative business connections with consistent and personali …

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The Roadmap to 10X Marketing ROI Isn’t as Complex as You Think

There’s no way around it, investing in a digital marketing strategy, team and/or agency partner is a big commitment. It’s expensive, often involves long-term contracts and detailed training, and with many teams and agencies implementing marketing efforts that don’t impact the bottom l …

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Building a Personal Brand (For You & Your Company)


With over a decade in the transportation industry, Trey Griggs has found that many business leaders ignore a huge part of building a business’s brand: their personal brand. Some of the largest brands in the world like Microsoft and Apple have names and faces people automatically assoc …

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