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B2B Marketing Blog

Staying Top of Mind After the Close: Marketing and Customer Value

Posted by Chris Peer on Wed, Aug 07, 2019 @ 04:23

You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.

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8 Ways Transportation Companies Can Improve Customer Experience

Posted by Allison Thompson on Tue, Oct 30, 2018 @ 03:30

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by 2020 and according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.  

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