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B2B Marketing Blog

When Should Marketing Hand Leads Off to Sales?

Posted by Carol Yachanin on Thu, Jan 23, 2020 @ 09:00

You’ve recently upgraded your website to utilize a marketing automation (MA) system such as HubSpot, Pardot or Marketo. Your marketing team is now able to gather some great insight into your contacts, including how they found you, what topics interest them and what types of content they are engaging with. In addition to giving you the data you need to determine which marketing efforts are having the biggest impact, your MA system can also make the handoff of leads from marketing to sales seamless.

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HubSpot Lead Nurturing Tactics to Get More Sales Opportunities

Posted by Erica Eyerman on Thu, Jan 16, 2020 @ 09:30

Lead nurturing can be one of the most important aspects of any strategic marketing plan. Lead capture allows you to keep track of any visitor or viewer who accesses your content.

There are strategic ways to capture a viewer’s information so you can track the lifecycle stage from when they first landed on your content up until they become a buyer. Tracking the lifecycle of a lead allows you to decipher the viewer’s decision-making process and grow your database of contacts.

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5 Lead Nurturing Tactics That Work

Posted by Paul Barney on Tue, Jan 07, 2020 @ 09:15

Did you know that 79% of marketing leads never convert to sales due to a lack of lead nurturing efforts?

This means that nearly eight out of every 10 prospects aren’t converting to sales because business-to-business (B2B) companies haven’t:

  • Built enough trust
  • Effectively told the organization’s brand story
  • Clearly explained the value of relevant products or service offerings
  • Created personalized lead nurturing and customer experience strategies
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Personalization: The Essential Piece to Your Lead Nurturing Strategy

Posted by Allison Thompson on Thu, Jan 02, 2020 @ 01:15

In today’s digital world, personalization has become a priority for nearly all businesses.
People now expect a level of relevance that goes beyond just general interests when they interact with a brand.

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Understanding the Value of Lead Nurturing

Posted by Greg Lukach on Fri, Dec 13, 2019 @ 09:01

As humans, we're hardwired to demand storytelling. Traditional stories involve relatable characters achieving some degree of success or closure. We enjoy these stories because we can empathize with the plight of each main character and want them to be successful.

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Staying Top of Mind After the Close: Marketing and Customer Value

Posted by Chris Peer on Wed, Aug 07, 2019 @ 04:23

You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.

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8 Ways Transportation Companies Can Improve Customer Experience

Posted by Allison Thompson on Tue, Oct 30, 2018 @ 03:30

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by 2020 and according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.  

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