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B2B Marketing Blog

7 Common Email Marketing Mistakes in the Professional Services Industry and How to Avoid Them

Posted by John Julien on Fri, Oct 19, 2018 @ 08:45

Email marketing is one of the most proven initiatives in the digital marketing landscape. It’s a great way for professional services firms to share thought-provoking content as well as demonstrate and validate their expertise in certain subject areas.

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Five Must-Dos When Sending a Newsletter to Prospects

Posted by Danielle Ellerhorst on Tue, Oct 25, 2016 @ 02:27

Many companies send out a monthly newsletter to their entire database, which can consist of current customers, prospects, vendors, blog subscribers, friends and family. An important part of inbound marketing for manufacturers is establishing lead-nurturing email campaigns for prospects specifically, and a monthly email/newsletter is typically included in this initiative.

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5 Steps to Create a Drip Campaign for B2B Manufacturers

Posted by Danielle Ellerhorst on Tue, Apr 19, 2016 @ 08:00

Even if you haven’t heard the term “drip campaign” you know what it is. Every morning when you check your email we all see it – another email from our favorite retailer (or the retailer we just signed up with to get that 10% discount). What that retailer is doing is repeatedly sending you (the prospect) marketing information in order to nurture you to make a purchase. As a manufacturer in the B2B space you may be wondering how you can use a drip campaign to nurture your own leads. Here is a step-by-step guide for how manufacturers can use drip campaigns in their B2B marketing.

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Programing Email Templates for Drip Campaign Marketing

Posted by Michael Evans on Thu, Jan 14, 2016 @ 05:14

Designing and developing custom email templates is not a simple task. The frustration of spending countless hours coding a file that perfectly matches a design template, only to see it break inexplicably in Gmail or Outlook can crush even the most seasoned of developers.

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Manufacturers: Staying on Top of Your Email Marketing Automation

Posted by Kasey Killeen on Tue, Dec 15, 2015 @ 02:10

We often hear our clients say that in order to get customers, they have to be in the right place at the right time as their prospects aren’t always looking for their product or service. Since we aren’t mind readers, how can we possibly know when prospects are looking to buy without them telling us? The truth is, we can’t. However, we can take steps to continually be top of mind with these prospects so that they remember us when the time comes for them to make a decision. Queue email marketing automation.

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6 Best Practices for a Perfect Newsletter

Posted by Lauren Bolmeyer on Tue, Aug 25, 2015 @ 09:31

Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others that have been very successful. Below are 6 best practices to follow when creating your company newsletter.

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