We often hear our clients say that in order to get customers, they have to be in the right place at the right time as their prospects aren’t always looking for their product or service. Since we aren’t mind readers, how can we possibly know when prospects are looking to buy without them telling us? The truth is, we can’t. However, we can take steps to continually be top of mind with these prospects so that they remember us when the time comes for them to make a decision. Queue email marketing automation.