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B2B Marketing Blog

6 Reasons Why Social Media Works for B2B Marketing

Posted by Erica Eyerman on Tue, Mar 24, 2020 @ 09:00

In today’s modern world, we’re all connected by screens. Whether you’re using a phone, tablet or laptop, it’s easier than ever to see what someone is doing halfway across the world (and see what they had for breakfast for that matter). You can thank social media for that.

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8 Tips for Creating an Iconic Social Media Marketing Strategy

Posted by Bri Curran on Thu, Mar 12, 2020 @ 10:00

What’s a Social Media Marketing Strategy?

A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals.

Creating a social media marketing strategy may seem like an easy task that requires little thought, but that’s not the case. A lot goes into both the creation and execution of a successful strategy. Below are some helpful tips for creating an iconic social media marketing strategy for your company.

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4 Fail-Proof B2B Social Media Strategies

Posted by Nadine Nocero-Tye on Thu, Mar 05, 2020 @ 10:45

Nowadays, most businesses are aware that social media needs to be a piece of their overall digital marketing efforts to stay relevant and to attract talent. However, there is still plenty of hesitation around committing dollars to social media tactics.

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Improve Your Digital Customer Experience Strategy With Social Media

Posted by Bri Curran on Thu, Dec 19, 2019 @ 10:30

Customers are every business’s powerhouse. Without them, how would any business survive? Nowadays, everyone understands the importance of customers and their experience with a business. Those businesses that prioritize customers are reaping the benefits.

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Boost Brand Awareness Through Social Media

Posted by Bri Curran on Fri, Nov 29, 2019 @ 09:17

An estimated 37% of marketers say that brand awareness is their main priority this year, but many don’t know where to start. Brand awareness isn’t like your traditional measurable metrics. In fact, it may seem like a vague concept that can be complicated to track—and you aren’t wrong. Luckily, you have free technology at your fingertips that’s sole purpose is to share information and engage with others that offers many trackable metrics—social media. The benefits of creating brand awareness among your audience are endless, especially when you factor in the impact of social media.

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3 Crucial Elements of Inbound Marketing

Posted by Jessica Sandoval on Thu, Oct 10, 2019 @ 09:30

Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’s decision-making process has drastically changed. Consumers are already 57% through the buying cycle by the time they reach your company’s website. An inbound marketing strategy includes the use of different channels and unique content to drive visitors to your website and, once they are there, nurture them into customers.

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How to Best Leverage LinkedIn for Your B2B Marketing Strategy

Posted by Mallory Bar on Thu, Nov 29, 2018 @ 11:25

With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can also generate leads and build your company’s brand. In this article, I’m going to give you four tips that will help you get started and easily leverage LinkedIn to be a strong B2B marketing tool.

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