Don't Think You Need Social Media for Your Manufacturing Business? Think Again.

Today, all you hear about is the importance of maintaining a strong presence on social media to promote your brand. You might be thinking to yourself, “Our business has never generated leads this way so why would using a social media platform work for us now?” Before we explore why having a presence on social media sites is necessary for your company’s success, we must first examine why using social media for business is a misunderstood marketing strategy in the first place.

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Topics: Social Media

How Social Media Can Help You Grow Your Manufacturing Business

A few years ago, social media was just an extra thing that some businesses did. While it wasn’t necessary, businesses found that having a presence on social media could help them attract new customers, keep clients happy and promote their new services or products. But as social media continued to grow and businesses recognized the benefit of having active profiles, it became more and more important for a company to be social.

Today, an effective social media presence is one of the marketing priorities that all companies need to have.

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Topics: Manufacturing Social Media

How Manufacturers Can Use Instagram for Marketing

As a manufacturer, you’re likely active on a few social media channels, perhaps LinkedIn, Twitter or Facebook, but when it comes to Instagram, you may be thinking “Oh no, another social media channel.” Read More

Topics: Manufacturing Inbound Marketing Social Media Instagram

How to Use Social Media Tools in Manufacturing

Manufacturing is all around us and our B2B manufacturing clients are starting to embrace all that inbound marketing has to offer. A huge part of inbound marketing is creating a social presence online while generating leads. And a key part of creating influence online is utilizing tools that can help establish a well-balanced social media presence for your company. Below are a few key social media tools that can really benefit the manufacturing industry:

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Topics: Manufacturing Social Media

Show Off Your Workplace on Facebook with 360˚ Photos

Regardless of what industry you’re in, sharing engaging, unique content about your company is a great way to get the attention of prospective customers and increase your brand awareness.  Publishing 360˚ photos of your workplace -- whether it’s a manufacturing facility, an office, a shipping yard or something else -- is a great way to help people feel more connected to your company.

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Topics: Social Media Mobile

You’ve Set up a Twitter Handle for Your Business, Now What?

Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create brand awareness and increase lead generation, you’ll need to put time and effort into creating a social media strategy that will work for your company. Having a Twitter handle isn’t a “set it and forget it” initiative - you’ll need to consistently publish, monitor and engage to get the results you’re looking for. Below are the common questions we get from our clients about how best to use Twitter for business.

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Topics: Social Media

Manufacturing Hashtags for Social Media

Hashtags are not just for personal social media or B2C brands. B2B companies and manufacturers use hashtags to organize content and target their social posts to specific groups of people. They are a quick way for users to search for industry specific content on social media sites like Twitter, Instagram, Facebook, and YouTube. 

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Topics: Social Media

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