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B2B Marketing Blog

3 Crucial Elements of Inbound Marketing

Posted by Jessica Sandoval on Thu, Oct 10, 2019 @ 09:30

Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’s decision-making process has drastically changed. Consumers are already 57% through the buying cycle by the time they reach your company’s website. An inbound marketing strategy includes the use of different channels and unique content to drive visitors to your website and, once they are there, nurture them into customers.

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How to Best Leverage LinkedIn for Your B2B Marketing Strategy

Posted by Mallory Bar on Thu, Nov 29, 2018 @ 11:25

With more than 562 million users in more than 200 countries and territories worldwide, LinkedIn serves as a key consideration for business-to-business (B2B) outreach. In fact, with all of these professionals in one place, not only can you make new business connections, but you can also generate leads and build your company’s brand. In this article, I’m going to give you four tips that will help you get started and easily leverage LinkedIn to be a strong B2B marketing tool.

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Social Media for Your Manufacturing Business? Yes.

Posted by Chris Peer on Thu, Aug 10, 2017 @ 10:12

Today, all you hear is about the importance of maintaining a strong presence on social media to promote your brand. You might be thinking to yourself, “Our business has never generated leads this way so why would using a social media platform work for us now?” Before we explore why having a presence on social media is necessary for your company’s success, we must first examine why social media for b2b business is a misunderstood marketing strategy.

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How Social Media Can Help You Grow Your Manufacturing Business

Posted by Jill Phillips on Tue, Nov 22, 2016 @ 07:18

A few years ago, social media was just an extra thing that some businesses did. While it wasn’t necessary, businesses found that having a presence on social media could help them attract new customers, keep clients happy and promote their new services or products. But as social media continued to grow and businesses recognized the benefit of having active profiles, it became more and more important for a company to be social.

Today, an effective social media presence is one of the marketing priorities that all companies need to have.

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How Manufacturers Can Use Instagram for Marketing

Posted by Danielle Ellerhorst on Thu, Nov 10, 2016 @ 01:50

As a manufacturer, you’re likely active on a few social media channels, perhaps LinkedIn, Twitter or Facebook, but when it comes to Instagram, you may be thinking “Oh no, another social media channel.”
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How to Use Social Media Tools in Manufacturing

Posted by Megan Ramey on Mon, Oct 17, 2016 @ 11:34

Manufacturing is all around us and our B2B manufacturing clients are starting to embrace all that inbound marketing has to offer. A huge part of inbound marketing is creating a social presence online while generating leads. And a key part of creating influence online is utilizing tools that can help establish a well-balanced social media presence for your company. Below are a few key social media tools that can really benefit the manufacturing industry:

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Show Off Your Workplace on Facebook with 360˚ Photos

Posted by Phil Van Treuren on Wed, Jul 27, 2016 @ 12:09

Regardless of what industry you’re in, sharing engaging, unique content about your company is a great way to get the attention of prospective customers and increase your brand awareness.  Publishing 360˚ photos of your workplace -- whether it’s a manufacturing facility, an office, a shipping yard or something else -- is a great way to help people feel more connected to your company.

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