SyncShow Blog

Posted by Jasz Rae Joseph

Thu, Aug 23, 2018 @ 04:00

Like with any industry, it often feels like there are thousands of marketing strategies for transportation companies. You may see what your competitors are doing, read industry marketing blogs and even discuss internally. Odds are, everyone is telling you something different. Well, it’s time to get back to basics. Before you get started with a brand new innovative marketing strategy for your transportation company, it’s a good idea to check in with your site’s technical and on-site SEO. Read on for more information on how to get your site in tip-top shape and craft the perfect SEO marketing strategy for your transportation company.

Topics: Search Engine Optimization Transportation and Logistics

Posted by Alan Suchan

Tue, Nov 08, 2016 @ 03:33

Penguin, Panda, Hummingbird, Pigeon and Possum. It’s getting difficult to keep up with Google’s frequent updates and which area of SEO they focus on. However, since it’s one of the most recent and anticipated updates, this month I want to focus specifically on Penguin.

Topics: Search Engine Optimization

Posted by Mike Ginley

Thu, Oct 27, 2016 @ 08:57

As a 22-year-old in the digital marketing world, I found it extremely difficult to find a job right out of college. In a world that’s changing every day, it’s difficult to keep up—yes, even for recent college grads. It’s even more difficult to keep up when you have little experience. When I looked at digital marketing jobs, I noticed I was underqualified, even for most entry-level jobs. Just having a degree in marketing with a focus on “digital” isn’t enough anymore. Today, many business schools think of marketing as sales, and don’t focus on digital as much as they should.

Topics: Inbound Marketing Search Engine Optimization

Posted by Alan Suchan

Thu, Oct 20, 2016 @ 07:40

It’s not often that Google announces a search engine penalty ahead of time, but when they do, you can bet it will make waves. That being said, about a month ago Google announced they will launch an “Intrusive Mobile Interstitial Penalty” on January 10, 2017, that will push pages containing intrusive interstitials further down on search result pages.

Topics: Search Engine Optimization Mobile

Posted by Alan Suchan

Thu, Apr 07, 2016 @ 07:00

About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem that important, but it could make a big impact in your life if you don’t do it: filling out a change of address form with the Post Office.

Topics: Website Design & Development Search Engine Optimization

Posted by Nadine Nocero

Thu, Mar 31, 2016 @ 10:23

As a digital marketer, I’m regularly pushing the mantra that new content, whether on your blog or your website, helps assist with boosted search rankings when done properly. Our team works to create content strategies for clients that build their SEO (search engine optimization) efforts, helping their websites reach the top of the search results for Google. A question I’m regularly asked is about HOW our content works to boost search ranking results and why we aren’t utilizing meta keyword tags in that strategy.

Let’s begin with focusing on what the search engines do consider for their algorithm when it comes to determining content rankings:

Topics: Search Engine Optimization

Posted by Alan Suchan

Tue, Jan 26, 2016 @ 09:06

Plain and simple, in order to rank high in search engines, you need to have other sites linking to your site. Links are digital votes of confidence and tell search engines that other sites view you as an authority on a certain subject. Just like SEO as a whole, the process of obtaining links can change in an instant, as it did in 2012 when Google unleashed the Penguin update.

Topics: Search Engine Optimization