Google’s up to it again. The search giant is forcing website and business owners to make the Internet faster or suffer the consequences. For years now, Google has been beating the drums of a faster online experience and placing the onus at the feet of you, the business owner.

The first step to getting new business through digital marketing is simple—get noticed. One of the best ways to get noticed online by your target market is through a solid SEO marketing plan. The three SEO marketing strategies outlined in this article will ensure you are attracting your ideal customer, saving time and money when creating content for SEO and generating buzz and boosting brand awareness outside of your company’s website.

Many decision-makers in business see marketing as an expense, not an investment. I'm here to dispel that rumor, because unfortunately for those that cut their marketing budgets; digital sales and marketing go hand in hand. Not only is it crucial to invest in marketing for your sales team, but much of that financial investment comes in the form of digital marketing.

Marketing budgets are always a sensitive topic—particularly when your business depends on a pipeline of projects that ebb and flow throughout the year. During revenue downturns, it seems as though marketing is always the first budget on the chopping block. But in reality, it should be one of the last to be cut if you want to keep that pipeline pumping.

When determining the best way to allocate your marketing dollars, you’ll get the most bang for your buck by directing a substantial amount to your website—after all, it’s your marketing hub. This means every marketing initiative should support your site’s ability to attract visitors. With this strategic approach in mind, there are five main marketing solutions we highly recommend that will maximize the number of leads generated through your site:

It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to see more video from brands in 2019.  

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

Penguin, Panda, Hummingbird, Pigeon and Possum. It’s getting difficult to keep up with Google’s frequent updates and which area of SEO they focus on. However, since it’s one of the most recent and anticipated updates, this month I want to focus specifically on Penguin.