Know Your Google Algorithm Updates: Penguin

Penguin, Panda, Hummingbird, Pigeon and Possum. It’s getting difficult to keep up with Google’s frequent updates and which area of SEO they focus on. However, since it’s one of the most recent and anticipated updates, this month I want to focus specifically on Penguin.

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Topics: Search Engine Optimization

Educating Young Digital Marketers for the Future

As a 22-year-old in the digital marketing world, I found it extremely difficult to find a job right out of college. In a world that’s changing every day, it’s difficult to keep up—yes, even for recent college grads. It’s even more difficult to keep up when you have little experience. When I looked at digital marketing jobs, I noticed I was underqualified, even for most entry-level jobs. Just having a degree in marketing with a focus on “digital” isn’t enough anymore. Today, many business schools think of marketing as sales, and don’t focus on digital as much as they should.

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Topics: Inbound Marketing Search Engine Optimization

Google’s Mobile Interstitial Penalty: What You Need to Know

It’s not often that Google announces a search engine penalty ahead of time, but when they do, you can bet it will make waves. That being said, about a month ago Google announced they will launch an “Intrusive Mobile Interstitial Penalty” on January 10, 2017 that will push pages containing intrusive interstitials further down on search result pages.

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Topics: Mobile Search Engine Optimization

Moving Into a New Website? Don’t Forget to Change Your Address!

About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem that important, but it could make a big impact in your life if you don’t do it: filling out a change of address form with the Post Office.

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Topics: Website Design & Development Search Engine Optimization

Why Meta Keyword Tags Don’t Matter

As a digital marketer, I’m regularly pushing the mantra that new content, whether on your blog or your website, helps assist with boosted search rankings when done properly. Our team works to create content strategies for clients that build their SEO (search engine optimization) efforts, helping their websites reach the top of the search results for Google. A question I’m regularly asked is about HOW our content works to boost search ranking results and why we aren’t utilizing meta keyword tags in that strategy.

Let’s begin with focusing on what the search engines do consider for their algorithm when it comes to determining content rankings:

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Topics: Search Engine Optimization

The Evolution of Link Building

Plain and simple, in order to rank high in search engines, you need to have other sites linking to your site. Links are digital votes of confidence and tell search engines that other sites view you as an authority on a certain subject. Just like SEO as a whole, the process of obtaining links can change in an instant, as it did in 2012 when Google unleashed the Penguin update.

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Topics: Search Engine Optimization

4 Content Ideas for Manufacturers

Content Marketing World - billed as the largest gathering of content marketers - is happening right now in Cleveland. One thing attendees have heard over and over is how “Content is King.” When it comes to SEO for manufacturers, I couldn’t agree more. After all, how can you expect your site to rank for particular search queries if you don’t have content on your site dedicated to that query?


Unfortunately, manufacturers often struggle when coming up with ideas for content thinking that their products are boring. The fact is - there are multiple pieces of content you can develop to not only provide potential customers some valuable information to help them make a purchasing decision, but also give search engines more “signals” to help your site rank better.

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Topics: Inbound Marketing Search Engine Optimization

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