Content Marketing World - billed as the largest gathering of content marketers - is happening right now in Cleveland. One thing attendees have heard over and over is how “Content is King.” When it comes to SEO for manufacturers, I couldn’t agree more. After all, how can you expect your site to rank for particular search queries if you don’t have content on your site dedicated to that query?
Unfortunately, manufacturers often struggle when coming up with ideas for content thinking that their products are boring. The fact is - there are multiple pieces of content you can develop to not only provide potential customers some valuable information to help them make a purchasing decision, but also give search engines more “signals” to help your site rank better.
Search Engine Optimization