Finding Your Differentiated Value Proposition and Why It Matters

Cost, quality, customer service and timing:

The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers and your customer’s customers are very demanding. So, what happens when the cost of goods goes up or your delivery is off schedule? Your customers start looking for a new supplier unless you offer something more, something that they can’t get anywhere else. This “something” is called a differentiated value proposition.

Read More

Topics: Online Brand Strategy Expert Knowledge

The Best Digital Marketing Agencies in Cleveland, Ohio

As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest competitors and who do I respect in the region.

Read More

Topics: Inbound Marketing General Expert Knowledge SyncShow

Why SEO Matters for Manufacturing Companies

Search Engine Optimization (SEO) is the process of ensuring your site can be found on search engines. There are two types of SEO, on-site and off-site. On-site SEO is essentially quality control for your website; it makes sure search engines can understand its structure and assures your site has the proper titles, headings and content. An unorganized, poorly written site will not rank on any search engine.

Read More

Topics: Manufacturing Expert Knowledge

3 Tips for Manufacturers Looking to Sell to the Millennial Buyer

As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portion of the U.S. workforce.

Read More

Topics: Manufacturing Expert Knowledge

Using Brand Journalism to Attract Prospects

A company's marketing strategy is off to a good start: They have a decent website, a blog and a strong social media presence. Their product and/or service is out there for all the world to see, but could they be doing more? Every company seems to have its own blog and Facebook page these days. Is there a way to stand out above the rest?

Read More

Topics: Lead Generation Online Brand Strategy Expert Knowledge

Consider Your Buyer's Journey When Educating Prospects Online

Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a salesperson. Considering this information, you need to position your website and print collateral to do the selling for you, without being obvious or annoying.

Read More

Topics: Inbound Marketing Lead Generation Online Brand Strategy Expert Knowledge

Digital Marketing Trends for 2016

Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a B2B marketer, if you don’t provide educational content to help customers exactly how your company can help them, they don’t care!

Read More

Topics: Social Media Expert Knowledge

Connect With Us

Whitepaper: Synchronize your sales and marketing
New Call-to-action
New Call-to-action
Selling Digitally