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B2B Marketing Blog

Staying Top of Mind After the Close: Marketing and Customer Value

Posted by Chris Peer on Wed, Aug 07, 2019 @ 04:23

You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.

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How to Establish Thought Leadership & Build Brand Awareness

Posted by Jessica Sandoval on Tue, Jul 30, 2019 @ 10:11

When you’ve worked within an industry for an extended period of time, you not only have relevant work experience but you gain a plethora of knowledge in your industry, product and/or service. 

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3 SEO Marketing Strategies to Generate New Business

Posted by Jasz Rae Joseph on Thu, Jul 18, 2019 @ 12:45

The first step to getting new business through digital marketing is simple—get noticed. One of the best ways to get noticed online by your target market is through a solid SEO marketing plan. The three SEO marketing strategies outlined in this article will ensure you are attracting your ideal customer, saving time and money when creating content for SEO and generating buzz and boosting brand awareness outside of your company’s website.

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How to Create a Robust Content Marketing Strategy for Your Customers

Posted by Jessica Sandoval on Thu, Jun 27, 2019 @ 10:34

If you are at all familiar with content marketing strategy, you have heard time and time again that "content is king." Website visitors, social media followers and email subscribers have no way of understanding your brand or business without content, and that is why it is “king." 

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Top 5 Things to Know About Digital Sales and Marketing

Posted by Nadine Nocero-Tye on Thu, Jun 13, 2019 @ 02:19

Many decision-makers in business see marketing as an expense, not an investment. I'm here to dispel that rumor, because unfortunately for those that cut their marketing budgets; digital sales and marketing go hand in hand. Not only is it crucial to invest in marketing for your sales team, but much of that financial investment comes in the form of digital marketing.

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7 Key Elements to Build Brand Trust With Marketing Communications

Posted by Chris Peer on Thu, May 30, 2019 @ 10:15

When it comes to your company’s brand, the most important feature to establish is trust. People can fall in and out of love with brands for a myriad of reasons, but trust is a virtue that can endure in perpetuity once locked into place. Potential customers most likely have numerous options to select from within your industry, leaving many to ask themselves, “who do I trust?” Your brand is your identity. How you communicate it can be the difference between your audience having the right or wrong impression about you, for better or for worse. Something so vital to your company’s health cannot be left up to chance.  

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Goodbye, Funnel. Hello, Flywheel: How This Can Help Your Professional Services Marketing

Posted by Nadine Nocero-Tye on Mon, Jan 28, 2019 @ 01:35

As lead generation strategies have evolved, we’re seeing trends that move away from the typical funnel structure of pulling a prospect through buying stages in linear, purposeful ways. While some businesses can still effectively utilize a funnel strategy for selling, this can be especially true for sales that occur in short sales cycles, for companies that classify as professional services such as law firms, accounting firms, insurance and financial services, you’ll likely see a stronger result from your marketing efforts by adopting a cyclical or flywheel approach.

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