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B2B Marketing Blog

How to Use the StoryBrand Framework to Grow Your Business

Posted by Greg Lukach & John Julien on Mon, Oct 05, 2020 @ 10:30

Marketers can't seem to stop talking about the power of storytelling. More than ever, it's becoming a driving force in content marketing strategies that help grow businesses. 

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Content That Can Speed Up Your Sales Cycle

Posted by Greg Lukach on Thu, Feb 13, 2020 @ 09:30

Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale.

For B2B companies with limited marketing budgets, this can be frustrating.

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Storytelling + Inbound Marketing, the Likely Pairing That's Just Now Catching On, a Conversation With Gabriela Pereira

Posted by Greg Lukach on Tue, Oct 15, 2019 @ 09:30

Marketers are finally talking about storytelling. A lot, in fact.

The frequency of "Why Use Storytelling in Marketing?" blog posts and articles has gone from occasional to ubiquitous over just the past few years.

It's no coincidence that I attended three sessions at INBOUND 2019 alone about how storytelling can be used to improve marketing messages and strategies.

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Why Brands Need to Stick to Simple Scripts

Posted by Greg Lukach on Thu, Sep 26, 2019 @ 09:00

It's likely a daily occurrence. You visit a website. You immediately become confused. You leave the site and never look back.

If you had bothered to stick around for more than a few seconds, you might have found yourself asking:

  • What products and services are being sold?
  • How do I benefit from them?
  • What can I expect to experience when engaging with this company—and how do I engage in the first place?
  • Why should I care about any of this?

But why would you stick around? There's not enough time in the day to read unclear value propositions, decode confusing processes, stumble through industry jargon or—worse yet—deal with companies that talk at you and tell you about how amazing they are.

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5 Benefits of Having a Content Marketing Strategy

Posted by Jasz Rae Joseph on Thu, Sep 19, 2019 @ 09:00

Did you know that B2B customers today are more than 70% of the way through the decision-making process before speaking with a salesperson? This is because they are consuming content online and making up their mind about a company simply based on the content on their website. Because of this, every company needs a solid content marketing strategy.

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How to Build an Effective Digital Content Marketing Strategy

Posted by John Julien on Tue, Sep 17, 2019 @ 09:30

By now, we’ve all heard the marketing phrase “content is king.” And while it’s still truer than ever, it’s important to keep in mind that all content is not created equal. In fact, simply producing content for the sake of producing content can be detrimental to a marketing team’s performance and can hinder the growth of a business.

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How to Take Charge of Your Lead Generation & Conversion

Posted by Nadine Nocero-Tye on Thu, Sep 12, 2019 @ 11:58

If you are in sales or business development, you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time-consuming and detailed.

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