Messaging Might Be the Next Big Thing in Inbound Marketing

 

A few weeks ago, Apple released their new iPhone and mobile operating system, iOS 10. Barely mentioned in all the subsequent hubbub, however, was a major upgrade to the Messages app, which includes its own built-in "app store." This intrigued me—we are still talking about chat, right?

Not really. Apple's latest approach to Messages seems less like a simple application and more like a platform. That makes sense given that Facebook basically did the same thing a couple years ago when they spun their in-app chat and messaging applet into Messenger, a full-fledged app in its own right.

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Topics: Inbound Marketing Mobile

Google’s Mobile Interstitial Penalty: What You Need to Know

It’s not often that Google announces a search engine penalty ahead of time, but when they do, you can bet it will make waves. That being said, about a month ago Google announced they will launch an “Intrusive Mobile Interstitial Penalty” on January 10, 2017 that will push pages containing intrusive interstitials further down on search result pages.

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Topics: Mobile Search Engine Optimization

Show Off Your Workplace on Facebook with 360˚ Photos

Regardless of what industry you’re in, sharing engaging, unique content about your company is a great way to get the attention of prospective customers and increase your brand awareness.  Publishing 360˚ photos of your workplace -- whether it’s a manufacturing facility, an office, a shipping yard or something else -- is a great way to help people feel more connected to your company.

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Topics: Social Media Mobile

Impact of Google's Mobile Friendly Algorithm

We’re officially one month removed from the launch of Google’s mobile friendly algorithm, so now's a good time to take a step back and see the impact it’s had thus far.

Since Google made a point of alerting webmasters about issues with their sites mobile-friendliness, and even confirmed the algorithm launch day weeks in advance, many people feared the worst. This fear led to the update being dubbed “Mobilegeddon.” For weeks leading up to the launch, social media was swarming with conversations revolving around updating sites

 to be more mobile friendly as many webmasters and marketers feared an immediate and drastic drop in rankings if changes weren’t implemented. Now that we’re few weeks removed, most are breathing a sigh of relief as the huge shakeup many expected didn’t come to fruition. In fact, “Mobilegeddon” made much less of an impact as some other major algorithmic changes Google has implemented in years past. 

While there are many reasons for the low impact of Google’s algorithm update, there are 2 that stand out:

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Topics: Mobile Search Engine Optimization

Why Marketers Should Care About Mobile

 

Years ago, when smart phones were a thing of the future, marketers did not have to worry about mobile marketing. In 2005, the web became a marketer’s dream come true - an interactive, one-to-one heaven, linking shoppers and company’s products through the 24-7 electronic world.

Over the last several years, a new generation of wireless and mobile technology has emerged. This technology has quickly expanded the web from it’s previous confinements of desktops.

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Topics: Mobile

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