SyncShow
B2B Marketing Blog

B2B Web Design 101: Usability Best Practices

Posted by Kasey Doyle on Wed, Jul 10, 2019 @ 01:55

UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. 

As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy optimizes user experience and clearly drives people to convert and become leads. 

Read More

SyncShow Helps Seaman Corporation Reach $100 Million Goal in FiberTite® Sales

Posted by Allison Thompson on Fri, Mar 01, 2019 @ 09:30

Since 1979, FiberTite roofing membranes have demonstrated an unmatched resistance to punctures, tears, UV rays and chemicals when used on a variety of commercial facilities.

Manufactured by Seaman Corporation in Wooster, Ohio, FiberTite membranes come in 36 mil, 45 mil and 60 mil weights, and the company offers a full line of adhesives, components and accessories for diverse installations. Seaman Corporation's FiberTite roofing membranes use proprietary formulations to create unmatched quality in the industry. From weaving its own fabric to coating and finishing with patented processes, Seaman Corporation controls product quality during every step.

Read More

Northeast Ohio Regional Manufacturing Survey Reveals an Expanding Industry

Posted by SyncShow on Tue, Mar 27, 2018 @ 09:36

The results are in!

The 2018 Northeast Ohio Regional Manufacturing Survey recently revealed its findings and showed that the region’s manufacturing industry is booming.

More than 400 companies representing 76,000 Ohio manufacturing workers were surveyed, and of those surveyed, about 86% of them expect gross revenues to increase this year, while nearly 59% plan to make capital expenditures.

Read More

5 Lead-Generating Marketing Solutions Every Manufacturer Needs

Posted by SyncShow on Tue, Oct 17, 2017 @ 10:05

Marketing budgets are always a sensitive topic—particularly for manufacturers who depend on a pipeline of projects that can ebb and flow throughout the seasons. During revenue downturns, it seems as though marketing is always the first budget to be cut when in reality it should be the last, especially when you want to continue pipeline growth.

Read More

We Manufacture CLE Summer Showcase: Delta Systems

Posted by Katie Luechauer on Fri, Sep 08, 2017 @ 11:05

Almost two years ago, SyncShow created the We Manufacture CLE initiative to highlight the large community of manufacturers in the Cleveland area and the important work they do. Cleveland manufactures help create everything us Clevelanders—and people around the world—see every day, from the infrastructure we rely upon, to the products we use. 

Read More

Why SEO Matters for Manufacturing Companies

Posted by Mike Ginley on Tue, May 09, 2017 @ 01:08

Search Engine Optimization (SEO) is the process of ensuring your site can be found on search engines. There are two types of SEO, on-site and off-site. On-site SEO is essentially quality control for your website; it makes sure search engines can understand its structure and assures your site has the proper titles, headings and content. An unorganized, poorly written site will not rank on any search engine.

Read More

3 Tips for Manufacturers Looking to Sell to the Millennial Buyer

Posted by Kristin Magyari on Tue, Apr 25, 2017 @ 02:11

As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portion of the U.S. workforce.

Read More