We Manufacture CLE Summer Showcase: Delta Systems

Almost two years ago, SyncShow created the We Manufacture CLE initiative to highlight the large community of manufacturers in the Cleveland area and the important work they do. Cleveland manufactures help create everything us Clevelanders—and people around the world—see every day, from the infrastructure we rely upon, to the products we use. 

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Topics: Manufacturing

5 Lead-Generating Marketing Solutions Every Manufacturer Needs

Marketing budgets are always a sensitive topic—particularly for manufacturers who depend on a pipeline of projects that can ebb and flow throughout the seasons. During revenue downturns, it seems as though marketing is always the first budget to be cut when in reality it should be the last, especially when you want to continue pipeline growth.

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Topics: Manufacturing Lead Generation

Why SEO Matters for Manufacturing Companies

Search Engine Optimization (SEO) is the process of ensuring your site can be found on search engines. There are two types of SEO, on-site and off-site. On-site SEO is essentially quality control for your website; it makes sure search engines can understand its structure and assures your site has the proper titles, headings and content. An unorganized, poorly written site will not rank on any search engine.

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Topics: Manufacturing Expert Knowledge

3 Tips for Manufacturers Looking to Sell to the Millennial Buyer

As a young marketing professional who works almost exclusively with manufacturers, I understand how millennials in this industry buy, think and work—and they’re quite different from the buyers of past generations. This is significant because millennials will soon make up a good portion of the U.S. workforce.

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Topics: Manufacturing Expert Knowledge

Manufacturing Workforce: How to Keep Your Employees Engaged

Employees who are properly engaged in their work may produce new levels of success. This has been proven over the years, but many companies don’t recognize what employee engagement can do for their business. When employees become disinterested in their work, their productivity plummets, their job satisfaction decreases, and their morale sinks. All employees, including those with desk jobs and hands-on positions in manufacturing, require constant engagement and attention. If your company is struggling to keep your manufacturing workforce engaged, here are a few things you can do to increase their awareness, attention, and satisfaction.

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Topics: Manufacturing

We Manufacture CLE: Premalux LLC

Premalux is a featured company for We Manufacture CLE for the month of December! We are excited to share some insight into this manufacturing company because of it's revolutionary chemicals and innovative high-performance aqueous solutions. As we went on a tour through this manufacturer we saw passion and professionalism. They are proud to be manufacturing in Northeast Ohio, watch the video below to see why. They also manufacture Surge Industrial as one of their flagship products. Surge Industrial is a heavy duty degreaser.

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Topics: Manufacturing

How Social Media Can Help You Grow Your Manufacturing Business

A few years ago, social media was just an extra thing that some businesses did. While it wasn’t necessary, businesses found that having a presence on social media could help them attract new customers, keep clients happy and promote their new services or products. But as social media continued to grow and businesses recognized the benefit of having active profiles, it became more and more important for a company to be social.

Today, an effective social media presence is one of the marketing priorities that all companies need to have.

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Topics: Manufacturing Social Media

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